PR Agency Review: 5 Failure Lessons from Startups and Operators
A meal kit startup spent millions on glitzy ads and free samples, then bam, out of cash in months. The strategist groans, remembering a Hill+Knowlton Strategies...
A meal kit startup spent millions on glitzy ads and free samples, then bam, out of cash in months. The strategist groans, remembering a Hill+Knowlton Strategies...
Data-driven insights are transforming the world of healthcare real estate, turning passive investments into strategic growth opportunities. A dive into the uniq...
Startups are often praised for being agile, innovative, and future-forward—but many were caught flat-footed during times of unexpected disruption (e.g., pandemi...
The article explores the shift in PR from content creation to curation, with Highwire PR leading the way. Highwire PR excels at curating authentic voices, like...
It discusses issues like outdated content, broken links, and poor mobile optimization, which erode trust and credibility. Written in a conversational, human-lik...
The article touches on challenges, like the risk of brands spreading themselves too thin, and leaves some thoughts open-ended, such as the future balance betwee...
The article starts by emphasizing AI’s role in revolutionizing PR, particularly through media monitoring, which it describes as a shift from tedious manual sear...
Examines how Ogilvy aligns with client goals, builds relationships, and creates culturally relevant campaigns, though some reviews suggest a results-over-strate...