SEO for Blog: essential tips to achieve 1st position:

SEO for Blog: essential tips to achieve 1st position:

Who has never had a random question and immediately searched on Google to find the answer? Today, we do this daily, without thinking twice, and we usually click on the first link on the page. But did you know that blog SEO is a strategy designed precisely for this behavior?

With a large part of the world currently connected to the internet, being present on Google search pages can be quite a strategy for those who want to get more visits to their website. Click Here for Google Ad agency in Dubai

Therefore, several companies and marketing professionals began to think about methods to leverage positions and stay on the first page (or even in the first positions) of Google.

In this article, we will explain everything you need to know about this technique known as blog SEO, which is so widely used by companies lately.

Furthermore, you will understand the reasons for betting on this method, and how to make it work in practice.

Did you find it interesting? Keep following and find out more!

What is SEO:

The acronym SEO comes from English and stands for Search Engine Optimization. As the name suggests, it represents the process of optimizing websites and content so that they are more accepted by search engines, such as Google.

Google will always choose the results that best respond to the user's needs. But as this entire process is automated, there are some “formulas” that search engines use when organizing content.

What SEO does is precisely incorporate these “formulas” into websites to rank them better in Google searches, always seeking to reach the top of the page.

In other words, with SEO content, search engines will prefer your page compared to others that talk about the same subject, but are not optimized.

Therefore, a low level of optimization of your content can affect the site's visibility, just as a high level can bring more visitors.

And the more people visit your website, the more chances you have of selling! Furthermore, with organic visits, you can increase your brand's authority in the market and even earn profits from the number of clicks on the pages.

With this, the persona will be engaged in your content and may still remember your brand when they buy a product or service, even if it is not at that moment.

Interesting, isn't it? Now, understand the importance of SEO for blogs!

How important is SEO for a blog?

We've already explained why it's interesting to optimize your website for SEO, but do you know why most companies also use this technique on blogs?

Let's assume you have a company that sells SEO Services. When someone Googles “SEO Services in Dubai” or “How to choose seo services in Dubai”, wouldn’t it be interesting if your website came up first? Click Here for SEO Services in Dubai

After all, the person in question, even if they don't know your brand or aren't going to buy at that moment, clearly has an interest in headphones.

Therefore, many companies rely on SEO for blogs — an interesting way to attract leads (potential customers) is by providing articles that relate to the area in which your company operates.

This way, even if they initially don't know about your company, many consumers may become aware of it when they perform specific searches on Google and your website appears on the first page.

Blog SEO is interesting because, according to research, the first 5 results on Google receive 67% of all clicks, and very few people go to the second page looking for answers.

Therefore, if you want to keep your content on the first page of Google, blog SEO is essential.

What are search engines?

You already know that Google is a search engine, but do you really understand what this concept is about?

Although the internet giant became popular relatively recently, the first browser dates back to December 1990, called WorldWideWeb. To measure the growth of this new network, the World Wide Web Wanderer was created, considered the first of all search engines.

With the advancement of technology, search engines have also evolved. The first site used for large-scale searches was Yahoo, which was soon surpassed by Google.

Today, Google is used in around 92.47% of internet searches, making it the most used search engine. Second place is Bing, with 2.31%, followed by Yahoo, with just 1.53%.

How Google Algorithms Work:

Since Google is, by far, the most used search engine, it is where blog SEO techniques are focused.

In other words, SEO was created thinking about Google's mechanisms for ranking websites and, therefore, it is interesting to understand how these algorithms work.

Google's complete algorithm is not disclosed, but it uses several metrics to rank websites in search engines. We've separated the main ones so you can better understand how it works. Check it out below:

PageRank: evaluates the importance of the website to the internet. In general, it prioritizes three factors — the number of links on the page, their quality and the context in which they are inserted.

TrustRank: checks whether the website is legitimate or not. The more your website looks like a big brand, the more Google tends to trust it and prioritize it in rankings.

But don't lose your head! Focus on improving your blog SEO and optimizing your website, without worrying strictly about the metrics and, little by little, you will be able to gain Google's trust. Contact us for SEO Services in Dubai