The real-time bidding market’s revenues were expected to be US$ 11.8 Billion in 2021 and are projected to increase at a CAGR of 19.8% from 2022 to 2032. The market is anticipated to be worth US$ 95.2 billion by the end of 2032. The revenue from real-time bidding at open auctions is anticipated to increase at a double-digit CAGR of 17.3% between 2022 and 2032.
RTB video advertising is also being used by advertisers for social media broadcasting since they are successful at grabbing the attention of the intended audience.
Additionally, several new brands are utilizing RTB to market their companies by increasing consumer awareness of the brand and enhancing the effectiveness of their advertising campaigns.
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The growing inclusion of artificial intelligence and machine learning techniques into RTB platforms is further fueling the market growth. Artificial Intelligence and Machine learning have been enabling service providers to provide innovative features to advertisers to increase overall revenue, resulting in a more favorable market outlook. Other market drivers include the growth of e-commerce, increased adoption of digital marketing solutions, and technological advances in the media and entertainment industries.
Key Takeaways from the Market Study
The Real-time Bidding Market is poised for significant growth, projected to reach a substantial market size of US$ 15.6 Billion by 2022. Among its sectors, Media and Entertainment stand out with an impressive expected Compound Annual Growth Rate (CAGR) of 17.9% during the forecast period. The United States maintains its dominance in this market, offering an absolute dollar growth opportunity of US$ 27.2 Billion from 2022 to 2032. Furthermore, within the U.S., the market is expected to witness an exceptional CAGR of 19.6% throughout the same forecast period, indicating robust expansion and innovation in real-time bidding technologies.
Competitive Landscape:
The market is fiercely competitive, where key players are increasingly focused to obtain a competitive advantage. The key companies in the Real-time Bidding Market are focused on R&D to produce innovative technological solutions.
In December 2021, Discovery, Inc purchased the assets, techniques, and intellectual property of ZEDO. Discovery’s ad solutions will be able to innovate more quickly as a result of the acquisition of ZEDO’s technology. This acquisition expands Discovery’s global direct-to-consumer (DTC) platforms with key ad technology platform capabilities such as a supply-side platform (SSP) and real-time bidding (RTB), improving the consumer experience and driving monetization.
In April 2022, AeroBid announced the launch of an RTB platform that will change the face of private aviation. AeroBid, a new live bidding platform, was created to modernize private charter booking as the number of private aviation will grow. It will make use of data and real-time connectivity to provide a fast, credible, and efficient way for brokerage firms to request charters on behalf of customers and operators to receive and bid on real-time flight requests.
Leading Key Players:
Major key players in the real-time bidding market include Google, WPP Plc, Adobe, Criteo, Facebook, Hivestack, and Yahoo. These industry giants contribute significantly to the dynamic landscape of real-time bidding, each bringing its unique strengths and innovations to the forefront, shaping the future of digital advertising and audience targeting.
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