Changing The Game With Non-Toxic Solutions
For years, stain removal products have relied heavily on harsh chemicals to cut through even the toughest of stains. But consumers have increasingly demanded options that are safer for both people and the environment. That's where San Francisco based startup Rust Remove is aiming to make a difference with their line of non-toxic, plant-based solutions.
Founded in 2020 by childhood friends Daniel Lee and Samantha Chen, Rust Remover was created out of a desire to address some of the issues they saw with traditional stain fighters. "We both had young families and were concerned about having products with unknown chemicals around the house," explains Lee. They began experimenting with less hazardous ingredients and were surprised by how well alternatives like enzymes and plant extracts worked.
After several months of testing, their first product hit the market in early 2021. Made with just water, vinegar, and a proprietary enzyme blend, Rust Remove Stain Remover quickly demonstrated it was more than a match for grease, wine, coffee, and food stains on fabrics. Within its first year, the eco-friendly formula had gained a loyal following of consumers looking to reduce their toxin exposure from household cleaners.
Committed to Transparency
With the success of their debut product, Lee and Chen saw an opportunity to offer a full line of naturally derived solutions. In late 2021 they expanded with stain removers targeted at specific uses like carpet and laundry, all packaged in recyclable bottles with QR codes linking to full ingredients lists. “Transparency has always been hugely important to us,” notes Chen. “People should feel confident about what they’re putting on and around their families.”
The new products have been welcomed for both their performances and philosophies. “I was stunned by how well the carpet cleaner worked without any harsh fumes,” says satisfied customer Amanda Brooks. “Knowing it’s made from natural ingredients safely is such a relief compared to other brands.” The positive feedback and reviews have propelled the company’s sales upwards of 40% quarter over quarter.
Bringing On Extra Help
To keep up with rising demand while maintaining their high product standards, Rust Remove is currently in the midst of opening a new 20,000 square foot production facility. It’s an expensive undertaking that will require additional funding. “This is key to support the growth we envision and level up our ability to create these solutions at scale,” notes Lee.
While the extra space will allow for expanded capacity, Lee and Chen also plan to enlist more employees. They aim to have 20 new hires across manufacturing, distribution, and office support roles within a year. By fostering a diverse team committed to their environmentally-friendly mission, they believe Rust Remove will be even better equipped to serve even more households in search of effective cleaners they can feel good about.
It’s an ambitious objective but one that’s fueled by the passion of the founders to spread their nourishing non-toxic philosophy. “If we can convert even a portion of consumers to our natural approach, that means less chemicals entering waterways or being inhaled everyday,” says Chen. That’s a change that could go a long way in not just cleaning up stains, but also cleaning up household products for the better health of people and the planet.
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
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