Menstrual cups are feminine care products that collect menstrual blood instead of absorbing it like tampons and sanitary pads. These cups are made of medical-grade silicone, rubber or latex, which makes them soft, comfortable and durable. The menstrual cups provide up to 12 hours of leak-proof protection and are reusable for up to 10 years. They are easy to insert, remove and clean. The use of menstrual cups reduces wastage by up to 90% as compared to sanitary pads and tampons.
Market Opportunity
Reduced wastage is a major opportunity in the menstrual cup market. Unlike disposable pads and tampons, menstrual cups are reusable and reduce waste generation significantly. Estimates suggest that the average menstruating person generates around 200 pounds of waste from pads and tampons over their lifetime. Menstrual cups, on the other hand, produce just a couple ounces of waste. Their eco-friendly nature has increased their acceptability among environmentally conscious consumers. Moreover, proper waste disposal of pads and tampons release harmful chemicals into the environment over time. Adoption of menstrual cups can thus help decrease the impact of feminine hygiene waste on the environment to a great extent. This opportunity of reducing wastage through reuse is expected to drive robust growth of the menstrual cup market during the forecast period.
Porter's Analysis
Threat of new entrants: Low barrier to entry due to less capital required. However, established brands have strong brand image and supply contracts with distributors.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and less switching costs. They can negotiate on price easily.
Bargaining power of suppliers: Suppliers have moderate power given availability of substitute materials and presence of many raw material producers.
Threat of new substitutes: Threat is high due to easy availability of menstrual pads, tampons and other emerging period care products.
Competitive rivalry: Intense due to presence of private labels and established brands. Players compete on price, marketing initiatives and innovation.
SWOT Analysis
Strengths: Reusability and eco-friendly nature. Provides leakage protection for longer hours.
Weaknesses: Requires learning to use. Expensive than pads or tampons.
Opportunities: Growing acceptance among women. Potential in untapped emerging markets.
Threats: Cultural taboos in some regions. Marketing challenges due to privacy issues.
Key Takeaways
The Global Menstrual Cup Market Growth is expected to witness high.
Regionally, Asia Pacific region dominates led by countries like China and India representing over 45% share due to large population, low awareness and affordability issues. The region is estimated to grow at a CAGR of 10.5% during the forecast period.
Key players operating in the menstrual cup market are Anhui Fortune Fashion Culture Co. Ltd., Henan Ruimei Hair Products Co. Ltd., Qingdao Urjoy wigs co.Ltd., Shake-N-Go Fashion, Inc. Yuzhou Shenlong Hair Products Co. Ltd., and Xuchang Dadi Industries Co. Ltd. These players are focused on private label offerings along with leveraging digital marketing and e-commerce to penetrate tier 2 and tier 3 cities.
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