How Akash Manchanda Uses Customer Journey Mapping to Enhance Campaigns

Understanding the customer journey is essential for effective marketing in today’s digital landscape. Akash Manchanda, the CEO of VUI Live Digital Marketing Agency in Gurgaon, is a leader in this practice. His approach to customer journey mapping helps businesses reach their marketing goals by accurately identifying and addressing customer needs and behaviours. 

What is Customer Journey Mapping? 

Customer journey mapping is a way to visually represent a customer's experience with a brand, from the first time they hear about it to their purchase and beyond. It helps businesses see all the interactions a customer has with their brand. By understanding these steps, businesses can improve each one for better engagement and higher sales. 

Akash Manchanda's Approach to Customer Journey Mapping 

With his deep knowledge of digital marketing, Akash Manchanda has a special way of mapping customer journeys. As the leader of VUI Live, a top 360 degree digital marketing agency in Gurgaon, he focuses on seeing the customer journey as a whole. 

Step 1: Understanding the Target Audience 

The first step in Akash's method is to understand the target audience deeply. This means gathering information about who the customers are, what they like, and how they behave. By doing this, Akash ensures that the marketing campaigns are designed to fit the specific needs and desires of the audience. 

Step 2: Identifying Key Touchpoints 

After understanding the audience, Akash focuses on identifying key touchpoints in the customer journey. These are all the moments when the customer interacts with the brand, like visiting a website, engaging on social media, or receiving an email. Akash Manchanda digital marketing strategies aim to make these touchpoints engaging and effective. 

Step 3: Analysing Customer Behaviour 

Next, Akash analyses customer behaviour at each touchpoint. This helps to find any problems or obstacles that might prevent the customer from moving forward. By fixing these issues, Akash ensures a smoother journey for the customer, leading to higher conversion rates. 

Step 4: Implementing 360 Creative Solutions 

A key part of Akash Manchanda's method is using 360 creative solutions. This means creating a consistent and engaging brand message across all channels and touchpoints. Whether it's through social media, email marketing, or live marketing events, Akash makes sure the brand message is clear and appealing. 

Benefits of Akash Manchanda's Approach 

Akash Manchanda's approach to customer journey mapping offers many benefits to businesses. By understanding and improving the customer journey, businesses can boost their marketing campaigns in several ways: 

Improved Customer Engagement 

By making key touchpoints better, Akash ensures that customers have a positive and engaging experience with the brand. This leads to higher levels of customer engagement and loyalty. 

Increased Conversion Rates 

By fixing problems in the customer journey, Akash helps businesses improve their conversion rates. Customers are more likely to complete their journey and make a purchase when the process is easy and enjoyable. 

Better ROI on marketing campaigns 

Akash Manchanda's approach ensures that marketing campaigns are targeted and effective. This means businesses get a better return on investment (ROI), as resources are used in the most impactful ways. 

Case Study: VUI Live Digital Marketing Agency 

Akash Manchanda VUI Live has successfully used his customer journey mapping method for many clients. Let's look at a recent campaign for a leading e-commerce brand. 

The Challenge 

The e-commerce brand was facing low conversion rates and high cart abandonment. Even though they spent a lot on digital marketing, they were not seeing the desired results. 

The Solution 

Akash and his team at VUI Live did a detailed customer journey mapping exercise. They identified key touchpoints and analysed customer behaviour to find obstacles in the journey. Then, they implemented 360 creative solutions, including personalised email campaigns, targeted social media ads, and an improved checkout process. 

The Results 

The results were outstanding. The e-commerce brand saw a significant increase in conversion rates and a reduction in cart abandonment. The improved customer experience also led to higher levels of customer satisfaction and loyalty. 

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