The ostomy care accessories market involves various types of aids used to manage an ostomy after surgery. This includes skin protection and moisture barriers, adhesives, irrigation sets, belt and clips, etc which protects the skin around the stoma and allows for drainage or collection of waste. The accessories ensure hygiene, comfort and aids the wearer to prevent leakage as they go about daily activities. The global population suffering from conditions requiring ostomy surgery is on the rise with increasing risk factors such as inflammatory bowel disease, cancer, injury and other causes. This growing patient pool along with improvement in reimbursement policies and priority on quality of life after ostomy is fueling the demand for specialized ostomy accessories.
The Global ostomy care accessories market is estimated to be valued at US$ 4.26 Bn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in the ostomy care accessories are PPG Industries (US), Sherwin-Williams Company (US), Kukdo Chemical Co., Ltd. (South Korea), Nukote Coatings Systems (US), and VIP GmbH (Germany). These leading brands offer a wide variety of skin barriers, adhesives, belt and filters.
The key opportunities in the market include growing demand for multi-featured accessories with increasing support and reimbursement. There is also a scope for customized accessories based on individual wearer's lifestyle and activities.
Globally, the market is witnessing expansion in developing regions of Asia Pacific, Middle East and Latin America owing to growing medical infrastructure and awareness. Major players are focusing on these emerging lucrative markets through partnerships and building local manufacturing presence.
Market drivers: The primary drivers include the increasing incidence of gastrointestinal and colorectal cancer cases along with trauma injuries. As per global cancer statistics, bowel cancer is the third most common cancer worldwide. Another major driver is the improved reimbursement and insurance coverage for ostomy accessories in major countries.
Market restrain: The key restraints include social stigma associated with ostomies in some cultures. High prices of customized ostomy accessories and limited support in rural areas also hinders the market growth to some extent. Lack of skilled healthcare professionals for postoperative care in low income countries pose certain challenges.
Segment Analysis
The Ostomy Care Accessories Market Growth is dominated by the bowel management systems segment. Ostomates require bowel management systems for effective collection and disposal of waste with comfort. Effluent bags are integral part of bowel management systems for management and hygiene of colostomies, ileostomies and urostomies. Moreover, their patient-friendly, leak-proof and odor-resistant properties make them suitable for longer usage. Skin care products is another major segment in this market. Conditions like peristomal skin irritation, maceration and infection are common post surgery. Thus, adoption of skin barriers, adhesive removers and skin protectants is high to protect peristomal skin and ensure comfort.
Global Analysis
North America dominates the ostomy care accessories market currently due to the presence of majority of key players and improving reimbursement policies for ostomy products in countries like US and Canada. Moreover, increasing awareness about ostomy care and management fuels the market growth. Europe is another lucrative region owing to rising geriatric population susceptible to conditions requiring ostomy surgery. Asia Pacific is expected to witness highest growth during the forecast period. This is attributed to growing medical tourism, increasing healthcare expenditure and rapidly developing healthcare infrastructure in the region. Improving awareness and availability of home healthcare will further support market expansion in Asia Pacific.
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