Facial Tissue Market Growth Accelerated By Increasing Healthcare Awareness

Facial tissues are disposable cloths or papers that are used to wipe or blow moisture from the face or nose. They are used to maintain personal hygiene and health. Facial tissues are an essential part of daily routine for many people to avoid spreading of germs from sneezing or coughing. They help in preventing cold, flu, and other respiratory diseases.

The global Facial Tissue Market is estimated to be valued at US$ 1.5 Billion in 2024 and is expected to exhibit a CAGR Of 8.7% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The increasing awareness regarding health and hygiene among the global population has propelled the demand for facial tissues over the years. Facial tissues are an inexpensive and convenient way of maintaining personal hygiene. They help in preventing the spread of communicable diseases from sneezes and coughs. Rising incidences of common colds and flu along with increasing healthcare expenditure is expected to drive the facial tissue market during the forecast period. Innovation in tissue papers by incorporating lotion, anti-bacterial and anti-viral properties in tissues is expected to offer new opportunities for manufacturers. Major companies are focusing on developing eco-friendly tissues made from recycled paper fibers to capitalize on the growing consumer demand for sustainable products.

Segment Analysis

The global facial tissue market is segmented by packaging type into box facial tissues and pocket facial tissues. The box facial tissues segment dominated the market in 2021 and accounted for around 70% market share. The dominance is attributed to the ease of accessibility and volume of issues that can be carried in a box. Box facial tissues provide better value as compared to pocket packs and hence are widely used by households.

Key Takeaways

The Global Facial Tissue Market Demand is expected to witness high growth over the forecast period of 2024 to 2031. The market is projected to grow at a CAGR of around 8.7% during this period.

Regional analysis:

North America currently holds the largest share of around 35% of the global facial tissue market. Higher awareness about hygiene products and rise in women workforce drive the market in North America. Asia Pacific region is expected to witness the fastest growth during the forecast period. Improving standards of living, increasing population and growing awareness about personal hygiene are supporting the market growth in Asia Pacific region. China held around 25% share of the Asia Pacific facial tissue market in 2024 owing to its huge population base.

Some of the key players operating in the facial tissue market are Kimberly-Clark, Procter & Gamble, SCA, Cascades Inc., Metsä Tissue. Kimberly-Clark is the global leader with around 25% market share. Procter & Gamble holds the second position with market share of around 18%. These companies have been investing in expanding their production facilities as well as launching innovative products to strengthen their position in the market.

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