Bidet seats provide convenience and hygiene by cleansing the anal and genital areas with warm water after using the toilet. These seats help improve personal hygiene and offer various health benefits like reducing the risk of infection, cleansing the private parts gently, and drying with warm air. Adoption of bidet seats has increased significantly owing to their advantages over traditional methods of cleansing.
The global Bidet Seat Market is estimated to be valued at US$ 4.35 Mn in 2023 and is expected to exhibit a CAGR of 5.1% over the forecast period 2023 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The adoption of bidet seats has accelerated in the past few years driven by rising awareness about hygiene and comfort offered by these products. Various campaigns conducted by bidet seat manufacturers have educated consumers about the various healthcare and environmental benefits. The trend is particularly prominent among aging populations and those suffering from medical conditions affecting mobility. Advanced features like adjustable water pressures, temperature control, drying capability have made bidet seats more user-friendly. This has further increased their popularity globally.
Segment Analysis
The global Bidet Seat Market Demand is segmented by product type into electronic bidet seats and conventional bidet seats. The electronic bidet seats segment dominates the market and is expected to witness high growth during the forecast period owing to increasing awareness among consumers about hygiene and health benefits. Electronic bidet seats offer additional features like temperature control, heated seats, massage functions, among others which make them more comfortable and convenient to use compared to conventional bidet seats.
Key Takeaways
The global bidet seat market is expected to witness high growth during the forecast period of 2023 to 2031. The global Bidet Seat Market is estimated to be valued at US$ 4.35 Mn in 2023 and is expected to exhibit a CAGR of 5.1% over the forecast period 2023 to 2031.
Regional analysis shows that the Asia Pacific region currently dominates the market and is expected to continue its dominance during the forecast period. Rapid growth in countries like China, Japan and India driven by increasing awareness about hygiene and health benefits offered by bidet seats is fueling market growth in the region.
Key players operating in the bidet seat market are Eastman Chemical, Franke Kitchen Systems, LLC, Bemis Manufacturing Company, Elkay Manufacturing Company, Moen Incorporated, Roca Sanitario SA, Villeroy & Boch AG, WDI Plastics, Kohler Co, Toto Washlet. Eastman Chemical has a strong presence across countries in Asia Pacific like China, India, Japan which has helped the company dominate sales in the region. Kohler Co also has a wide international presence and strong brand recognition which has led to its prominence in the North American market for bidet seats.
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