Technical SEO: How to Keep Your Site in Tip-Top Shape

Technical SEO: How to Keep Your Site in Tip-Top Shape

A website is like a high-performance sports car - it requires diligent care and maintenance to continue performing at its best. This is especially true when it comes to technical SEO, which forms the underlying foundations for strong organic rankings and traffic.

To keep your website humming along in tip-top technical shape, incorporate these best practices:

Change the Oil: Crawl Your Site

Just like you change your car's oil regularly, your website needs routine check-ups via comprehensive site crawls. Crawl your site monthly using a tool like Screaming Frog to identify any crawler access issues or indexation blocks. Address any problems revealed - improve robots.txt directives, fix crawling errors, and remove indexation restrictions.

Rotate the Tires: Check Page Speed

Race cars rotate tires frequently to maintain maximum grip and performance. Similarly, check your website's page speed often using PageSpeed Insights and WebPageTest. Diagnose slow pages and implement speed optimizations - enable compression and caching, minify code, and optimize images. Rotate in optimizations regularly to keep speeds fast.

Replace Filters: Update Site Architecture

Engine filters wear out and need replacing. Likewise, re-assess your site architecture and internal linking as new content gets added. Consolidate overly granular content, and break up dense pages. Add breadcrumb navigation and contextual internal links. Create XML sitemaps and submit them to search engines. Logical information flows keep users and bots traveling smoothly.

Inspect the Engine: Audit Technical SEO

Mechanics routinely inspect engine components to spot potential problems. Similarly, technically audit your site for issues like broken links, improper redirects, metadata errors. Assess site security and server health. Be proactive about diagnosing technical problems and make fixes quickly to prevent declines.

Install Upgrades: Layer In New Optimizations

Performance cars receive new upgrades to improve speed and handling. Similarly, use technical check-ins to identify new SEO optimizations to layer in. Refresh content, expand keywords, refine the structure, and enhance user experience. Consistent tune-ups reveal new ways to incrementally improve.

Change Filters: Fix Technical Issues

Over time, car filters get dirty and need changing. Likewise, stay on top of technical issues like duplicated content, thin or missing page titles, and structured data errors. Implement 301 redirects for moved or consolidated pages. Address indexer conflicts. Clean up messy metadata. Fix technical problems before they worsen.

Check the Dashboard: Monitor Analytics

Race car drivers constantly check their dash to ensure optimal performance. Similarly, stay on top of Google Analytics and Search Console data to catch drops in organic traffic or rankings early. Diagnose and address landing pages that are losing ground. Monitoring metrics prevents declines.

With routine seo technical maintenance and tune-ups, your website will maintain the speed, stability, and performance needed to sustain strong SEO results over the long haul. Don't let your site's foundations erode away slowly over time - schedule regular check-ins to keep it in tip-top shape!