This article provides tips on staying ahead of technical SEO issues through seo technical maintenance like audits, metrics monitoring, keeping indexation updated, tracking core web vitals, maintaining site architecture, and correcting ongoing problems. Preventative upkeep sustains performance.
Stay Ahead of Technical SEO Issues with Proactive Maintenance
Technical SEO issues can creep up on websites gradually over time, leading to declines in rankings and traffic if not addressed. That's why seo technical maintenance is key for sustaining strong organic performance.
Here are ways to get ahead of technical problems through preventative upkeep and optimization:
Conduct Regular Site Audits
- Comprehensively audit sites monthly or quarterly for technical SEO best practices
- Use audit tools like ScreamingFrog, DeepCrawl, or SiteBulb to identify issues
- Review crawlability, indexation, page speed, security, duplicate content, structured data, etc.
- Create an audit checklist to track issues and optimizations
Monitor Key Metrics
- Set up tracking in Google Analytics, Search Console, and rank-checking tools
- Review organic traffic, click-through rates, and rankings monthly
- Flag pages with declining metrics for diagnosis and troubleshooting
Stay On Top of Indexation
- Check index status in Search Console to catch pages dropping out
- Compare indexed pages to an internal XML sitemap
- Submit new pages frequently to avoid delays in indexing
- Address issues preventing pages from being indexed
Keep Core Web Vitals in Check
- Measure Core Web Vitals like LCP, FID, and CLS with PageSpeed Insights
- Monitor metrics over time to catch rising speeds or JS errors
- Optimize pages falling into 'Poor' thresholds for Core Vitals
Maintain Good Site Architecture
- Audit site structure as new content gets added
- Consolidate overlapping content, break up dense pages
- Add context through internal links, navigation, and breadcrumbs
- Make information easy to digest for users and bots
Correct Ongoing Technical Issues
- Stay on top of fixing redirects, broken links, metadata problems
- Remove crawler access barriers like robots.txt blocks
- Address duplicate content by canonicalizing or consolidating
- Update the site to use HTTPS and enable proper security certificates
Being proactive about technical SEO prevents issues from accumulating, leading to larger-scale declines. Consistent maintenance keeps websites in good health over the long run.
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