Historia de Barbie y algo de logística | Transvecto Logistics
No, we have not seen the Barbie model Empowered Woman Head of supply chain and global logistics solutions on the shelf but we still take the opportunity to celebrate all women in the world of logistics with a high level of emotional intelligence and work ethic because without For you, the logistics would not be as fun or possible.
Logistics Fact: The Mattel manufacturing plant in Nuevo Leon, Mexico is called Montoi, this year due to its extension, it is positioned as the largest Mattel plant in the world with 200,000 square meters of facilities. The intention of the expansion is to take advantage of the benefits of Nearshoring and soften Asia's instability.
Fun fact: Did you know that Barbie is inspired by the name Barbara because that is the name of the daughter of the founder of Mattel?
Logistics Fact: According to our latest report, Barbies are manufactured in China, Malaysia, Mexico and Thailand
Fun Fact: The name Mattel is a combination of the names of founders Harold Matson (nicknamed Matt) and Elliot Handler = Matt-el
Businesswoman Ruth Handler - Creator of Barbie
Mattel, Inc. is an American company dedicated to the manufacturing and distribution of toys, founded in 1945.
Among its most popular products are Hot Wheels, Monster High, Max Steel and Barbie.
Mattel revolutionized the market with the launch of the Barbie doll because before, dolls aimed at female audiences had childlike shapes, were made of paper and had no wardrobe, so Ruth Handler proposed creating an adult-looking doll that girls could play with and dress her.
Fun Fact: Ruth Handler was inspired to create this doll because she saw her daughter playing with paper dolls, fantasizing and projecting herself on them, but she also noticed that her daughter and her friends preferred to play with paper dolls that had adult shapes instead of dolls. shaped like a girl. It wasn't until she saw the “Lilly” doll in a German display case. Lilly was a 30 cm doll with an adult shape and elaborate outfits who was famous in her country of origin because she appeared in national newspapers as a comic strip.
Ruth was in love with seeing her inspiration already materialized in another country and also saw an area of opportunity because if you wanted a costume you had to buy the complete doll and you couldn't buy the doll and the outfit separately.
Ruth and her team managed to remove any sexual connotation from the new doll to venture to revolutionize a new market.
Barbie was so successful after its release in 1959 that the male counterpart Ken was released in 1961.
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