According to Future Market Insights, the global freeze dried fruits market is is witnessing substantial growth, projected to record a CAGR of 7.5% from 2023 to 2033, according to Future Market Insights. Valued at US$ 8.63 billion in 2023, it is anticipated to double in size to reach US$ 17.82 billion by 2033. This growth is primarily driven by the increasing demand for natural ingredients in the confectionery and bakery industries, as well as the rising awareness of maintaining a healthy diet to mitigate cardiovascular diseases.
Food products continue to remain an essential commodity since the outbreak of the pandemic. According to FMI, the food and beverages in all will register above 3% CAGR in the forecast period. With consumers’ preferences changed, the demand for cost-effective yet healthy and sustainable food solutions is surging, hence, pushing sales of freeze-dried fruits and vegetables in the near future.
Various types of freeze-dried products such as freeze-dried blackberry, freeze-dried raspberry, freeze-dried pineapple, freeze-dried strawberries, freeze-dried cranberry, and others are increasingly used in confectionery, smoothies, juices, ice creams, bakeries, and other ready to eat food products.
Consumers are increasingly incorporating freeze dried fruits into their daily diets, drawn by their nutritional benefits and extended shelf life. These fruits are not only popular as healthy snacks but are also finding applications in various food products such as breakfast cereals, bakery items, confectioneries, and even ice creams. Moreover, the trend of gifting freeze dried fruits is contributing to their increased sales.
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Several factors are contributing to the growth of the freeze dried fruits market. Firstly, the longer shelf life of freeze dried fruits, coupled with their natural properties and absence of artificial additives, is driving consumer preference. Additionally, the increasing awareness of the health benefits associated with consuming freeze dried fruits, such as reduced risk of cardiovascular diseases and cancer, is boosting market demand. Furthermore, the shift towards healthier lifestyles and dietary habits among consumers is fueling the market growth.
Key Takeaways from the Market Report
- Increasing awareness about numerous health benefits of nutritional, natural, and low carb diet, is boosting the demand for freeze-dried fruits and vegetables.
- Conventional freeze-dried fruits are presently leading in the market in terms of nature as they are more enriched with natural flavor, color, and nutrient values.
- Among products available in the market, whole freeze-dried fruits and vegetables are highly favored over dried or granulated.
- The enhancing packaging industry along with the improving lifestyle of consumers is boosting the freeze-dried fruits industry share.
- The European region will account for the majority share in the freeze-dried fruits market and is projected to grow at a CAGR of over 7.5% over the forecast period due to the presence of major manufacturers here.
- North America is another dominant market region for freeze-dried fruits, with a market share of over 25%, and is set to exhibit a similar market share throughout the forecast period.
- B2B is a more volume-heavy sales channel than B2C in the freeze-dried fruits market. With the expansion of markets for snacks, breakfast cereals, powdered beverages, retail (household), and others, the B2B sales channel is gaining traction. It is anticipated to continue exhibiting high growth through the assessment period.
“Manufacturers of freeze-dried fruits would gain significant profits by extensive marketing and increasing their geographic reach among end-users. The ready-to-eat, convenient food and beverage industry would also serve as a major market for freeze-dried fruits,” Nandini Roy Choudhury, Client Partner at Future Market Insights
Need for Whole Products to Strengthen the Size of the Freeze Dried Fruits and Vegetables Market
Whole freeze dried fruits and vegetables are among the highly regarded product varieties on the market. When compared to snacks and breakfast cereals, the segment is likely to have increased demand for organic freeze dried fruit. When the nutritious benefits of these items are preserved, the risks of contamination are lower.
They are frequently employed in a wide range of applications, including nutritional supplements and dairy products. With the growing popularity of a healthy lifestyle, whole organic freeze dried fruit is gaining popularity around the world, which is expected to drive the freeze dried fruit market growth.
Competitive Outlook
The market is fragmented and highly competitive without any major dominant players. Freeze-dried fruits manufacturers are singling on launching a wide variety of products in order to increase their consumer base and end-user industries and gain a competitive advantage.
Top freeze-dried fruits manufacturers are The Kraft Heinz Company, Mercer Foods, European Freeze Dry Ltd., Chaucer freeze-dried, Molda AG, SARAF Foods Ltd., Watershed Foods LLC, Freeze-Dry Foods, Nestle S.A., Mondelez International, The J M Smucker Company, Olam International, OFD Foods, Ajinomoto Co., Asahi Group, and Van Drunen Farms, among others. and others.
Some of them are focusing on marketing upon various health benefits of freeze-dried fruits that are highly sought-after among consumers. For instance, European Freeze Dry has launched their new complete meal solutions for special dietary meals, weight control meals, and others with an emphasis on sport nutrition, food intolerance, emergency preparedness, and others in the recent year.
Notable Advancements in these Markets Include:
- The demand for freeze fruits and vegetables is increasing as people become more aware of the numerous health benefits of a wholesome, natural diet low in carbs.
- One of the primary market factors is the longer shelf life of freeze dried fruits, which include no artificial additives or preservatives.
- Eating freeze dried fruits on a regular basis can lessen your risk of acquiring heart disease, lymphoma, colorectal cancer, and other disorders. Producers of freeze dried fruit are launching cutting-edge products to capitalize on current trends as consumer health concerns escalate.
In the first half of 2023, the global freeze dried fruits market is likely to grow by 5.0%. This growth is not fairly distributed across all regions, with the emerging freeze dried fruits market expected to witness 5.5% growth.
In conclusion, the freeze dried fruits market presents lucrative opportunities for investors looking to capitalize on the growing demand for natural, healthy food products. With a favorable growth trajectory and increasing consumer awareness, this market is set to witness significant expansion in the coming years.
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