BNPL platforms also enable businesses to tap into a broader customer base. Traditional payment methods often exclude individuals who may not have access to credit cards or have limited disposable income. By offering BNPL options, businesses can cater to these customers and provide them with a convenient and accessible payment solution. This inclusivity can lead to an expanded customer base and increased customer loyalty.
Integrating Buy Now Pay Later Platforms Marketcan also contribute to an increase in the average order value. When customers have the option to spread out payments over time, they are more likely to consider higher-priced products or make additional purchases. By encouraging larger transactions, businesses can boost their revenue and maximize the value they extract from each customer.
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