The athletic footwear market comprises shoes designed for professional athletic or amateur sporting purposes. Athletic footwear is crafted with special soles, cushioning, breathability, and flexibility features to suit various sports. These shoes provide excellent shock absorption and support during high-impact exercises. The global athletic footwear industry is driven by rising health awareness, increasing participation in sports and fitness activities, and growing consumer spending on athletic apparel and footwear.
The Global Athletic Footwear Market is estimated to be valued at US$ 85,047 Mn in 2024 and is expected to exhibit a CAGR of 1.8% over the forecast period 2023 to 2030.
Key Takeaways
Key players operating in the athletic footwear are Nike, Inc., Adidas Group, Crocs, Inc., Wolverine World Wide, Inc., Skechers U.S.A., Inc., Under Armour, Inc., Puma AG, Geox SpA, K- Swiss. Nike remains the dominant player with over 40% market share owing to its strong brand image, extensive distribution network, and consistent product innovation.
The global athletic footwear market is expected to witness robust gains owing to steadily rising health awareness among youth and increasing participation in sporting events and recreational activities worldwide. Additionally, the growing demand for multi-activity and versatile athletic shoes suitable for both exercise and casual wear will further propel market growth over the forecast period.
The athletic footwear market is witnessing increasing global footprint of key players. Industry leaders are expanding to untapped regional markets through strategic partnerships and acquisitions. At the same time, growing industrialization in developing nations is anticipated to drive significant market gains across Asia Pacific and Latin America through the forecast period.
Market Key Trends
The athletic footwear market is increasingly shifting towards more sustainable sourcing practices and eco-friendly material innovation. Growing consumer consciousness about ethical and environmental impacts has pushed footwear brands to reduce carbon footprint and invest in green manufacturing. Many top brands have established sustainability goals and are actively collaborating with green materials suppliers and recycling firms. Meanwhile, advanced fabrics derived from recycled ocean plastics and other renewables are gaining traction in the industry.
Porter’s Analysis
Threat of new entrants: High initial capital investment required for manufacturing and distribution will limit new competition.
Bargaining power of buyers: Large buyers such as sports retailers can negotiate lower prices from brands.
Bargaining power of suppliers: A few key raw material suppliers for shoes gives them some bargaining power over brands.
Threat of new substitutes: Growth in popularity of minimal or barefoot running poses a threat to traditional athletic shoes.
Competitive rivalry: Market dominated by top brands results in competitive pressures to innovate and differentiate through performance, styling, endorsements.
Geographical Regions
North America accounts for the largest share of the global athletic footwear market in terms of value, with the US alone making up over half of the regional market. The popularity of basketball and other team sports has fueled consistent demand for performance and lifestyle athletic shoes.
Asia Pacific has emerged as the fastest growing regional market for athletic footwear. Countries like China, India and other developing economies are seeing rising incomes as well as an increased participation in recreational exercise and sports. This has translated to surging demand for affordable yet high-quality running, training and basketball shoes manufactured locally as well as imported brands.
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