These signs can be used to provide directional guidance, display prices, or showcase new products and services. With the rapid growth of both online and brick-and-mortar retail stores, there has been a significant increase in demand for printed signs that allow personalized branding and effective communication of information to potential customers.
The global Printed Signage Market is estimated to be valued at US$ 43.07 Bn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the major trends driving the Global printed signage market size is the growing adoption of digital printing technology. Digital printing allows for on-demand, low-volume production of signs with quick turnaround times. This offers businesses the flexibility to update signage content frequently based on changing marketing campaigns or promotional offers. Digital printers can also incorporate variable data such as dates, prices or personalized messages. The ability of digital printing to produce signage with high image quality, durable materials and diverse applications at low costs per print has resulted in its increasing preference over traditional printing methods. This is expected to significantly support growth in the printed signage market over the forecast period.
Segment Analysis
The global printed signage market is dominated by the business signage sub-segment. Business signage is used widely across various industries for branding, marketing, and to provide information to customers. Large corporates and SMEs both extensively use business signage to establish their identity. Varied types of business signage like wall signs, banners, lightboxes, window graphics etc. cater to different needs. Their easy customization and visibility make them the preferred choice for commercial establishments looking to create brand awareness.
Key Takeaways
The global printed signage market is expected to witness high growth over the forecast period of 2023 to 2030. The global Printed Signage Market is estimated to be valued at US$ 43.07 Bn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030.
North America currently dominates the market due to strong branding culture and corporate spending on marketing activities in the region. The Asia Pacific region is expected to witness fastest growth led by developing countries like China and India. Growth in construction and real estate industries is driving demand for printed signage from the commercial sector.
Key players operating in the printed signage market are Zoetis, Merck & Co., Inc., Boehringer Ingelheim International GmbH, Bayer AG. These players focus on new product development and capacity expansion strategies to strengthen their market position and cater to growing demand.
Get More Insights On This Topic: https://www.newsstatix.com/printed-signage-market-size-share-analysis-2023-2030/
Comments
0 comment