Menstrual cups are cost-effective and environment-friendly alternatives to sanitary pads and tampons. Made from medical-grade silicone or latex rubber, menstrual cups collect menstrual blood rather than absorbing it. They are reusable, long-lasting, and provide leakage protection for up to 12 hours. These advantages have made menstrual cups a popular choice among women looking for a convenient solution to manage their periods.
The global Menstrual Cup Market is estimated to be valued at US$ 959.83 Mn in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the major trends driving the growth of the menstrual cup market is convenience. Menstrual cups offer several conveniences compared to traditional period care products like pads and tampons. They are easy to use, require less maintenance, and last for several years with proper care. Period flows are collected inside the cup instead of being absorbed. This means women can go longer - usually 6 to 12 hours - without having to change or check their products. The cups can also be worn during activities like swimming without worry of leaks. Their reusable nature makes them more affordable in the long run compared to disposable pads and tampons. Convenience plays a key role in women preferring menstrual cups and this trend is expected to further spur market growth over the forecast period.
Segment Analysis:
Menstrual Cup Market comprises two key segments namely, reusable menstrual cups and disposable menstrual cups. Among these, the reusable menstrual cups dominate the segment with over 70% share. Reusable menstrual cups offer more economic and eco-friendly solution compared to disposable ones which are made of silicon and can be used for several menstrual cycles before disposal.
Key Takeaways:
The Global Menstrual Cup Market Demand is expected to witness high growth supported by increasing awareness about benefits of menstrual cups, growing working women population worldwide along with government support for menstrual hygiene programs.
Regional analysis: The global menstrual cup market is expected to witness highest growth in Asia Pacific region during the forecast period. Countries like India and China account for nearly 40% share of the global population of women. Rising awareness levels about menstrual hygiene coupled with economic growth in these countries is expected to drive the menstrual cup market in Asia Pacific region. North America currently dominates the market owing to high acceptance levels of feminine hygiene products.
Key players: Key players operating in the Menstrual Cup market are Anhui Fortune Fashion Culture Co. Ltd., Henan Ruimei Hair Products Co. Ltd., Qingdao Urjoy wigs co.Ltd., Shake-N-Go Fashion, Inc. Yuzhou Shenlong Hair Products Co. Ltd., and Xuchang Dadi Industries Co. Ltd. Anhui Fortune Fashion Culture Co. Ltd is the largest manufacturer of menstrual cups globally with strong presence across USA, European and Asian markets.
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