Connected Health Is Fastest Growing Segment Fueling The Growth Of Digital Pregnancy Test Kits Market

The global Digital Pregnancy Test Kits Market is estimated to be valued at US$ 385.61 Mn in 2023 and is expected to exhibit a CAGR of 4.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Digital Pregnancy test kits are easy-to-use devices that help in early detection of pregnancy. The digital pregnancy kits are more reliable as compared to manual pregnancy kits and provide quick results. Further, growing trend of home healthcare has propelled the demand for digital pregnancy test kits.

Market key trends:
One of the key trends in the digital pregnancy test kits market is growing demand for connected health devices. An increasing number of digital pregnancy kits are being launched with connectivity features such as Bluetooth and Wi-Fi that allow users to share test results with care providers and track pregnancy progress remotely. For instance, in October 2020, Clearblue launched Clearblue Connected, the world's first Bluetooth enabled digital pregnancy test. The test works with the Clearblue Connect app to provide customized support and care through pregnancy.

Segment Analysis
The global digital pregnancy test kits market is segmented by type and distribution channel. Based on type, the market is segmented into strips/dip sticks and cards/ cassettes. The strips/dip sticks segment currently dominates the market due to its ease of use and low price compared to other types. Based on distribution channel, the market is segmented into pharmacies and drug stores, hypermarkets & supermarkets, and online channels. The pharmacies and drug stores segment currently dominates the market as it ensures product authenticity and offers professional guidance.

Key Takeaways
The Global Digital Pregnancy Test Kits Market Size is expected to witness high growth, exhibiting CAGR of 4.9% over the forecast period, due to increasing awareness about early pregnancy detection among women.

Regional analysis
North America currently dominates the global digital pregnancy test kits market due to rising women empowerment and technological advancements in the region. Asia Pacific is expected to be the fastest growing market for digital pregnancy test kits owing to increasing healthcare expenditures and rapid urbanization in major countries like China and India.

Key players
Key players operating in the digital pregnancy test kits market include Church & Dwight Co., Inc., Swiss Precision Diagnostics GmbH, Procter & Gamble Co., and Abbott Laboratories. Church & Dwight Co., Inc. holds the largest market share due to its diversified product offering. Abbott Laboratories also has a strong presence worldwide through its innovative easy-to-use pregnancy testing kits.

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