Demand for amaranth color is increasing primarily due to its natural origin and clean label appeal. Consumers are increasingly seeking food products that are free from synthetic additives, and amaranth color provides a natural alternative.
Amaranth color is commonly used as a natural food color agent in various food & beverage products. As consumers increasingly seek natural and plant-based alternatives to artificial colors, demand for amaranth color in the food sector has been rising.
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The global trend toward healthy and more sustainable lifestyles has further driven demand for natural and organic products, including natural colorants such as amaranth color. This demand has been particularly strong in the food, cosmetics, and personal care sectors.
Amaranth color is derived from amaranth plants, which contain bioactive compounds such as betalains and anthocyanins. These compounds have been associated with potential health benefits. A few of these include antioxidant and anti-inflammatory properties, which have further boosted its popularity.
The visual appeal of food products plays a crucial role in consumer purchasing decisions. Amaranth color might enhance the aesthetic appearance of various food items such as baked goods, cereals, snacks, and beverages.
The vibrant red hue provided by the amaranth color adds visual excitement and attractiveness to these products on store shelves. There is a rising consciousness among consumers about the potential health risks associated with artificial colors.
Key Takeaways from the Amaranth Color Market Report:
The global amaranth color industry propelled at 2% CAGR during the historical period from 2018 to 2022.
Demand for amaranth color in bakery, snacks, & cereal applications is expected to achieve a CAGR of 5% in the assessment period.
Powder form is expected to reach a valuation of US$ 60.2 million by the end of the forecast period.
The amaranth color industry in Germany is expected to showcase a 3% CAGR and attain a market size of US$ 7.6 million in the review period.
The amaranth industry in Canada is expected to exhibit a CAGR of 3% and reach a value of US$ 5.1 million through 2033.
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Amaranth Color Market Outlook by Category:
By Application:
- Beverage
- Bakery, Snacks, and Cereals
- Candy/Confectionery
- Dairy
- Fruit Preparations/Fillings
- Meat, Poultry, Fish, and Eggs
- Potatoes, Pasta, and Rice
- Sauces, Soups, and Dressings
- Seasonings
- Pet Food
By Form:
- Liquid
- Powder
- Gel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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