Video streaming software enables users to stream and play various types of video content over the internet. Popular uses include streaming movies, TV shows, sports and other events in real-time. Such software provides a simple yet flexible platform for creating, managing and delivering online video to any device. The global video streaming software market is witnessing robust growth as more organizations adopt digital media strategies and online video viewing continues to surge.
Market key trends:
Cloud-based video streaming is gaining widespread adoption among both large enterprises and SMEs due to benefits such as scalability, low upfront costs and easy deployment. The on-cloud deployment model allows video streaming platforms to expand their infrastructure seamlessly according to changes in user traffic and demand. It also offers enterprises mobility and remote access to the platform. As a result, many video streaming software providers are offering cloud-based solutions and the portion of revenues from cloud deployments is growing at a rapid pace. This shift from on-premise to cloud-based video streaming is a major trend driving the overall growth of the market.
Segment Analysis
The global video streaming software market is segmented based on component, streaming type, deployment, software as a service (SaaS) model, end user, application and region. Among these, the service sub segment holds the major market share under component segment as the growing demand of video streaming services boost the demand for service sub segment growth. The increasing popularity of online streaming platforms also acts as a major factor supporting the dominance of services sub segment in the overall video streaming software market.
Key Takeaways
The Global Video Streaming Software Market Demand is expected to witness high growth.
Regional analysis related content comprises North America holds the major market share under regional segment owing to the early adoption of advanced technologies and high internet penetration in countries like US and Canada. The Asia Pacific region is expected to witness fastest growth over the forecast period due to growing e commerce sector and rising internet users in emerging countries like India and China.
Key players operating in the video streaming software market are Facebook, Inc. (Meta Platforms Inc), IBM Corporation, Google LLC (Alphabet Inc.), Microsoft Corporation, SAP SE, SAS Institute Inc., H2O.ai, Inc., Integrate.ai Inc., Salesforce.com, Inc., FICO Inc. and Pymetrics Inc. Facebook, Inc. dominates the market owing to its wide social media platforms like Instagram and WhatsApp having large userbases leveraging facebook for video streaming functions.
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