Tissue paper, also known as facial tissue, is a lightweight paper or, very fine natural-fiber cloth that is used for wiping nose, eyes or other parts of the face. It is also used to wrap food items. Tissue paper is widely used in healthcare facilities including clinics, hospitals, diagnostic centers and nursing homes. It is considered indispensable for maintaining hygiene. The hospitality industry including hotels, restaurants and cafes also utilize significant amounts of tissue paper for guests. The global tissue paper market is estimated to be valued at US$ 84.37 Bn in 2023 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The key driver for the growth of tissue paper market is the increasing demand from the healthcare and hospitality industries. The rising number of hospitals, clinics and diagnostic centers with growing patient footfall has augmented the consumption of tissue paper for maintaining hygiene. Furthermore, the expanding tourism and hotel industry has also contributed to the higher usage of tissue paper for guests. The other driver is favorable government initiatives in many countries for improving public health facilities which will accelerate the demand for tissue paper going ahead.
SWOT Analysis
Strength: Tissue paper is a highly versatile product with many uses across residential and commercial sectors. It is affordable and readily available which makes it a very popular choice for various hygiene and household applications. The market is well-established with strong presence of leading players.
Weakness: Tissue paper has limited applications and cannot replace all paper-based products. Raw material prices, especially that of wood pulp, are prone to volatility which poses risks. Environmental concerns related to deforestation for pulp production is another issue.
Opportunity: Rising incomes and growth of urban population in developing regions will drive greater demand. Innovation in product design, textures and scents can stimulate new demand. Bio-based or recycled fiber tissues can capitalize on sustainability trend. Government initiatives for hygiene products post COVID may boost sales.
Threats: Stagnant population and economic slowdown in major markets can dampen growth. Shift to digital medium poses threats to graphic grade tissue. Stringent forestry laws and eco-labels may disrupt supply chains or raise costs. Substitute products like fabrics pose competition.
Key Takeaways
The Global Tissue Paper Market Demand is expected to witness high growth over the forecast period driven by rising incomes, population growth and focus on hygiene. The Asia Pacific region currently dominates the market and is projected to maintain its lead position owing to large consumer base and fast-paced growth of e-commerce sector in key countries like China and India. Rising healthcare and foodservice sectors are also supporting demand growth.
Regional analysis: The Asia Pacific region accounts for around 45% value share currently on back of large consumer base and fast economic growth. China represents around a quarter of global tissue paper consumption due to sizeable population and expanding middle-class. India is another high growth market in the region driven by populous demographics and improving standards of living.
Key players: Key players operating in the tissue paper market are Saint-Gobain, Kingspan, Rockwool, BASF, Johns Manville, Knauf Insulation, Owens Corning, Paroc, Dow Building Solutions, GAF Materials. These companies have a significant presence across major markets and focus on innovations as well as facility expansion to tap rising demand.
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