Market Overview:
Tissue paper products include facial tissues, bathroom tissues, paper towels, napkins and other household papers. These products are widely used for cleaning, wiping and absorbing liquids in daily life. They provides hygienic and convenient solutions for households and commercial establishments.
The Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the Europe tissue and hygiene paper market is the increasing usage of eco-friendly raw materials for manufacturing these products. Most companies are focusing on developing sustainable products made from recycled fibers or fibers produced from sustainable managed forests to reduce deforestation. For instance, major players like Kimberly-Clark and Procter & Gamble have launched new tissue paper lines containing minimum 30% recycled fibers. Another major trend is adoption of innovative technologies to produce ultra-soft and strong tissue papers while minimizing raw material usage. Companies are investing in new refining and sheet forming processes to manufacture premium quality tissue papers from lesser pulp quantity. This improves production efficiency as well as minimizes environmental footprint.
Segment Analysis
The Europe tissue and hygiene paper market is segmented based on product type and end-user. Based on product type, the market is segmented into toilet paper, facial tissues, paper towels, napkins and others. Among these, the toilet paper segment accounts for the largest market share and is expected to remain dominant over the forecast period. This is mainly due to rising demand for premium toilet papers from European consumers for their superior quality and softness.
Key Takeaways
Market size: The Europe Tissue and Hygiene Paper Market Size is expected to witness high growth, exhibiting CAGR of 1.6% over the forecast period, due to increasing demand for hygienic and premium paper products from households and commercial spaces.
Regional analysis: Germany dominates the Europe tissue and hygiene paper market and is estimated to grow at a CAGR of 2% during the forecast period. This is attributed to rising hygiene awareness and increasing spending power of consumers in the country. Italy and France hold a significant market share due to strong presence of key players.
Key players: Key players operating in the Europe tissue and hygiene paper market are Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsä Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV. These players are focusing on expanding their production facilities and launch of innovative premium products to gain a competitive edge in the market.
For More Insights, Read: https://www.newsstatix.com/europe-tissue-and-hygiene-paper-market-size-share-and-growth-forecast-2023-2030/
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