The global workout supplements market comprises a wide range of pre-workout, protein powder, BCAA, and other nutritional supplements for enhancing workout performance and muscle growth. Workout supplements help in providing the necessary proteins, vitamins, and minerals required by the body during exercise. The rising health consciousness and focus on fitness among people has heightened the demand for natural supplements to build muscle mass and cut weight. Workout supplements promote endurance and energy levels, enhance power and strength, and aid in muscle recovery after exercising. Supplements such as protein powder provide the required amount of proteins for muscle gain without consuming large volumes of food.
The Global workout supplements market is estimated to be valued at US$ 17.61 BN in 2024 and is expected to exhibit a CAGR of 11.% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in the global Workout Supplements are BSN, Finaflex, EFX Sports, Nutrex Research, SynTech Nutrition, BPI Sports LLC, Nutrabolt, JNX Sports, SAN, and eFlow Nutrition LLC. These leading companies offer a diverse portfolio of pre-workout, post-workout, and other daily supplements. BSN and Finaflex specialize in protein powders while Nutrex Research and SynTech Nutrition are pioneers in BCAA supplements.
The key opportunities in the global workout supplements market include the introduction of vegetarian and vegan supplements as well as supplements catering to specific needs such as weight gain, thermogenesis, and fat burning. There is a potential rise in demand for supplements containing adaptogens and nootropics for enhancing cognitive performance during exercise.
The major companies are expanding globally by establishing production and distribution facilities across Asia Pacific, Middle East, and African regions. Partnerships with gyms, fitness centers, and sports associations help gain new customers. Companies also promote their brands through sports and celebrity endorsements.
Market drivers:
Increasing awareness about the importance of maintaining an active lifestyle and the health benefits of regular exercise is driving the demand for workout supplements.
Easy availability of supplements through multiple retail channels including e-commerce sites and apps has made supplements more accessible.
Market restraints:
Lack of conclusive scientific evidence supporting some composition claims and potential side effects of certain synthetic ingredients in some supplements. This creates a trust deficit among some potential customers.
High costs of natural and effective supplements may limit their adoption in price-sensitive and low-income markets.
Segment Analysis
The Global Workout Supplements Market Growth can be segmented into protein powder, BCAAs, pre-workout, creatine and glutamine supplements. Protein powder dominates the market with around 30% share as it helps build muscle and aid recovery. Protein powder supplements are versatile and suitable for all workout needs.
BCAAs supplements hold the second largest share due to benefits like improved endurance, muscle protein synthesis and reduced muscle breakdown during exercise. As high intensity interval training andCrossFit style workouts gain popularity, thedemand for pre-workout supplements is growing at fastest pace. Pre-workout supplements provide instant energy, improve focus and delay fatigue helping intense exercises.
Global Analysis
North America is the largest market for workout supplements with over 35% share due to growing health awareness and active adoption of fitness activities. The region will continue fastest growth during forecast period.
Asia Pacific is the second largest and fastest growing market driven by increasing incomes, emergence of youth population and expanding middle class in countries like India and China. Rising gym memberships and prospering wellness industry in Asia will drive regional demand. Europe holds third position due to rising health consciousness and preference for clean label supplements. Several European countries have seen surge in sale of natural sports nutrition products in recent years.
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