Women's swimwear include one-piece and two-piece swimsuits, tankinis, swim dresses and competitive swimsuits for sports. They are made up of fabrics that provide comfort, sun protection, and compression for swimming activities. Growing participation in water sports and rising beach vacations have increased the demand for stylish and supportive swimwear.
Market key trends:
One of the key trends accelerating the growth of the women's swimwear market is the rising popularity of sports bras and bikinis among women. Sports bras and bikinis account for over 60% of total swimwear sales owing to increasing participation of women in water fitness activities and beach vacations. Sports bras provide compression and impact protection during water sports while maintaining an active range of motion. Similarly, bikinis have emerged as a popular choice for casual swimming and sunbathing due to their style and comfort. Leading brands are launching innovative sports bras and bikini lines incorporating advanced fabrics to cater to the booming demand. For example, in 2023, Adidas introduced a range of compression bras and bikinis made with quick-dry microfiber for water sports. This growing demand for sports bras and bikinis is expected to significantly drive the women's swimwear market during the forecast period.
Segment Analysis
The global women's swimwear market is dominated by the bikini segment, which accounts for over 35% share. Bikinis are the most popular and trendy swimwear choice for women owing to their stylish design and ability to make one feel confident in their own skin. One-piece swimsuits follow bikinis and hold the second largest share in the market as they provide full coverage for swimmers who want maximum coverage over style. Monokinis have seen increased adoption rates in recent years, especially among millennial women who want trendy swimsuits without compromising on coverage.
Key Takeaways
Global Women's Swimwear Market Size is expected to witness high growth. The global Women's Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.
Regional analysis related content comprises The Asia Pacific region is expected to dominate the global women's swimwear market during the forecast period. Countries like China, India, Indonesia, Thailand and Malaysia have large coastlines and warm weather throughout the year, making swimwear a wardrobe essential. Additionally, increasing women empowerment, rising disposable incomes and growing interest in aqua sports are fueling demand for fashionable swimwear in Asia Pacific.
Key players related content comprises Key players operating in the women's swimwear market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. Leading companies focus on extensive research and development to design innovative styles showcasing latest fabric technologies and trendy fits. They also engage in strategic partnerships and acquisitions to strengthen their market presence.
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