Printed signage includes all types of signs and graphics that are printed on various substrates like PVC, vinyl, fabric, and paper. Printed signs play a crucial role in increasing brand awareness and conveying information effectively. They provide businesses with cost-effective marketing solutions to promote products and services. Businesses are increasingly adopting digital printing technologies for signage due to advantages like on-demand printing, quick turnaround times, and variable data printing.
The global Printed Signage Market is estimated to be valued at US$ 43.07 Bn in 2024 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Digitalization in the printed signage industry has accelerated growth over the past few years. Technologies such as digital printing allow for on-demand, short-run production of variable data printed signs. This provides businesses flexibility to customize signage content based on location, event, or audience in real-time. It has replaced traditional screen and offset printing methods. Digital printing offers various advantages like quick turnaround, cost-effectiveness for low volume jobs, and ability to upgrade designs easily. This emerging digital printing trend is expected to continue driving the demand for printed signs during the forecast period.
Segment Analysis
Printed signage market can be segmented into indoor and outdoor signage. Indoor signage dominates the market and holds around 60% share due to increasing usage of printed signs in malls, retail stores, airports, office building and hospitals for providing directions and branding purposes. Indoor signage helps organizations and businesses in attracting customers' attention and conveying their message and brand identity effectively within confined spaces.
Key Takeaways
The global Printed Signage Market Share is expected to witness high growth over the forecast period owing to increasing marketing and advertising budgets of corporates. The global Printed Signage Market is estimated to be valued at US$ 43.07 Bn in 2024 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024 to 2030.
Asia Pacific market holds around 35% share currently and is expected grow at a CAGR of over 6% during the forecast period. Rapid industrialization and urbanization in India and China is driving the growth of printed signage market in the region. The increasing number of malls, restaurants and other commercial spaces in metropolitan cities necessitates the need for effective signage for branding and promotions.
Key players related content comprises: Key players operating in the printed signage market are Zoetis, Merck & Co., Inc., Boehringer Ingelheim International GmbH, Bayer AG, Elanco, Ceva Sante Animale. Printed signage market is fragmented in nature with top five players accounting for around 25% share.. Players are focused on launching application specific and high durability printed signage and expanding in emerging markets through partnerships and acquisitions.
For more insights, read- https://www.newsanalyticspro.com/printed-signage-market-trends-size-and-share-analysis/
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