Presentation software offers businesses a simplified way to create presentations, share content, and engage with audiences virtually. Features such as layout templates, animation effects, advanced charting options, and integrated collaboration tools make presentation software highly efficient for knowledge sharing and pitching.
The global Presentation Software Market is estimated to be valued at US$ 6.8 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing adoption of cloud and mobile technologies has been a significant trend boosting the growth of the presentation software market. Presentation software providers are increasingly leveraging the cloud to offer users flexible access to their presentations from any device with an internet connection. They are also developing robust mobile apps for platforms like Android and iOS that allow users to create and edit presentations on the go. This has made presentation software more convenient for distributed and remote workforces. The rise of work-from-anywhere business models during the pandemic further accelerated this shift towards cloud-based mobile solutions within the presentation software industry. Major players are expected to continue investing in enhancing their cloud and mobile offerings to capitalize on this trend.
Segment Analysis
The global presentation software market size is dominated by the corporate segment. Organizations use presentation software to deliver internal and external presentations related to products, services, business strategies to clients, investors, and other stakeholders. The corporate segment accounted for over 60% market share in 2024 owing to widespread adoption by large enterprises and growing usage of presentation software for internal communication and training purposes.
Key Takeaways
The global presentation software market is expected to witness high growth over the forecast period. The global Presentation Software Market is estimated to be valued at US$ 6.8 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024-2031.
Regional analysis - North America currently holds the largest share of the presentation software market, with U.S. being the major revenue generator. The region is expected to maintain its dominance during the forecast period owing to strong adoption of presentation software solutions across industries for efficient business communication. The Asia Pacific region is projected to offer lucrative growth opportunities for presentation software vendors over the next few years with China and India holding major shares. Significant growth in the corporate and education sector coupled with growing awareness about presentation software is fueling adoption.
Key players - Key players operating in the presentation software market are Roche Holding AG, Abbott Laboratories, Sanofi SA, Novartis AG, AstraZeneca, Pfizer Inc., Merck & Co. Inc., Johnson & Johnson, GlaxoSmithKline, and Bayer Healthcare AG, among others. Roche Holding AG provides presentation software solutions under the brand name Presentation Studio to design, deliver and track presentations to audiences.
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