The Global Mastopexy Market Is Estimated To Driven By Rise In Short-Scar Breast Lift Techniques
Breast lifts are performed using various techniques such as short scar mastopexy, inverted T-scar breast lift, and vertical breast lift to restore breast shape and appearance. Rise in body and beauty consciousness among women has increased demand for minimally invasive aesthetic treatments. Mastopexy aids in correcting breast ptosis caused by weight fluctuations, pregnancy, breastfeeding, and ageing.
The global mastopexy market is estimated to be valued at US$ 2.39 BN in 2024 and is expected to exhibit a CAGR of 6.3% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the global mastopexy market are Allergan, Sientra, Integra, Polytech, Johnson & Johnson, Cynosure, SOLTA Medical, Syneron Medical, Galderma and Lumenis. The key players are focusing on new product innovation and geographical expansion to strengthen their market presence. There is a growing demand for mastopexy surgeries due to rise in obesity rates and increased awareness regarding breast aesthetics. Breast lift surgery can offer enhanced breast shape, symmetry and aesthetics and is gaining popularity among young and middle-aged women. The mastopexy market is witnessing significant growth in Asian and Latin American countries due to rise in medical tourism and increase in disposable incomes.
Market key trends
One of the key trends in the Global Mastopexy Market Size is the rise in short-scar breast lift techniques. Procedures such as short scar mastopexy leave minimal scarring and allow for quicker recovery compared to traditional inverted T-scar breast lifts. This technique is gaining popularity particularly among younger women seeking breast lift surgery. With focus on developing minimally invasive solutions, manufacturers are increasingly offering breast implants in combination with mastopexy procedures. Integrating implants offers greater design flexibility for shaping breasts along with volume augmentation. Such combo procedures are expected to drive future growth in the mastopexy market.
Porter's Analysis
Threat of new entrants: High capital requirement and need for technological expertise poses barriers for new entrants in this market.
Bargaining power of buyers: Large number of buyers and substitutes available provides bargaining power to buyers.
Bargaining power of suppliers: Suppliers have moderate bargaining power given the differentiated products and technologies required.
Threat of new substitutes: Substitutes like breast augmentation are available but mastopexy offers breast lift without implants.
Competitive rivalry: Intense competition exists among major players to gain higher market share through newer technologies and customized solutions.
Geographical Regions
North America holds the largest share of the global mastopexy market currently and is expected to maintain its dominance during the forecast period. High awareness about aesthetic procedures and availability of advanced technologies drive the market in the region.
The Asia Pacific region is expected to witness the fastest growth in the mastopexy market owing to growing medical tourism, increasing awareness about aesthetic procedures and rising disposable incomes in developing countries like China and India.
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