The Global Indonesia Infant Nutrition Market Growing Demand Driven By Rising Population And Improving Standards Of Living

Infant nutrition products are essential for the growth and development of infants and toddlers. Infant formulas, baby food, and other products provide nourishment and meet the nutrient requirements of babies and young children. Growing population, rising disposable incomes, and improving standards of living in Indonesia have fueled the demand for infant nutrition products in the country.

Market Key Trends:

One of the key trends driving the Indonesia infant nutrition market is increasing working women population. As more women join the workforce, there is rise in demand for convenient packaged baby foods and milk formulas. Working mothers prefer infant formulas and ready-to-eat baby food products as they require less preparation time. Furthermore, nuclear family systems and busy lifestyle of modern families have further propelled the demand for nutritional baby food products. Manufacturers are introducing innovative product lines such as organic infant formulas and follow-up formulas for toddlers, customized to meet the emerging needs of young parents. Rising awareness about infant nutrition through online portals and social media influence on parents is also augmenting the growth of Indonesia infant nutrition market.

Segment Analysis
The Indonesia infant nutrition market is dominated by the infant milk formula segment. Within this segment, standard infant milk formula constitutes the largest share. This is because standard infant milk formula provides balanced nutrition suitable for majority of infants between the age of 6 months to 1 year which helps in their growth and development.

Key Takeaways

Global Indonesia Infant Nutrition Market Size is estimated to be valued at US$ 9.06 Bn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030.

Regional analysis: The western region of Indonesia dominates the Indonesia infant nutrition market holding around 35% value share in 2023 owing to rising disposable incomes and growing awareness about infant nutrition in cities like Jakarta and Bandung.

Key players: Key players operating in the Indonesia Infant Nutrition Market are Groupe Danone, PT Kalbe Farma Tbk, PT Indofood Sukses Makmur, Indofood CBP, Mirota KSM, Nutricia Indonesia Sejahtera, Sari Husada, Mead Johnson Indonesia, and PT Frisian Flag Indonesia. Groupe Danone dominate the market with its Dumex brand capturing around 25% value share in 2023.

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