The global IN-VEHICLE INFOTAINMENT Market Growth Accelerated by Rising Demand for Connected Vehicles

In-vehicle infotainment systems provide entertainment and information delivery to passengers inside a vehicle. In-vehicle infotainment systems commonly include auto radio, GPS navigation, video players, USB and Bluetooth connectivity, and control interfaces. The rising demand for connectivity features and advanced vehicle technologies in automobiles is driving the adoption of in-vehicle infotainment systems.

The global IN-VEHICLE INFOTAINMENT Market is estimated to be valued at US$ 28.63 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The integration of advanced technologies such as artificial intelligence and connected car technologies are accelerating the demand for in-vehicle infotainment systems. Major automakers have started integrating advanced AI capabilities that can recognize voice commands, read user’s emotions, and offer personalized in-cabin experiences. Additionally, the rising adoption of connected car solutions that deliver real-time updates, diagnose vehicle issues, and provide telematics is also fueling the demand for infotainment systems with connected features. As advanced technologies become mainstream, the IN-VEHICLE INFOTAINMENT market is expected to witness robust growth over the forecast period.

Segment Analysis
The global in-vehicle infotainment market is dominated by the connectivity and IoT sub-segment. This sub-segment holds the largest market share owing to rising demand for always connected vehicles and growing integration of advanced technologies like artificial intelligence and internet of things in the automotive industry. Consumers prefer high-end vehicles offering connectivity solutions that allow them to seamlessly pair their smartphones and remain connected on the go.

Key Takeaways
The Global In-Vehicle Infotainment Market Size is expected to witness high growth. Driven by rising demand for advanced vehicle connectivity, increasing awareness about active safety and driver assistance systems, and growing vehicle production and sales. The global IN-VEHICLE INFOTAINMENT Market is estimated to be valued at US$ 28.63 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031.

Regional analysis
Asia Pacific region is expected to grow at the fastest pace during the forecast period due to high vehicle production and sales in major economies like China and India. Strong presence of manufacturing bases of international automakers along with proliferating vehicle parc in the region is propelling the demand for in-vehicle infotainment systems. Countries like Japan, South Korea are also contributing to regional market growth.

Key players
Key players operating in the in-vehicle infotainment market are BASF SE, Evonik Industries AG, Clariant International AG, Croda International PLC, DowDuPont Inc., Solvay SA, Arkema S.A., Akzo Nobel N.V., Mitsubishi Chemical Corporation, A. Schulman, Inc. BASF SE and Evonik Industries AG dominate the global market owing to their wide product portfolio and extensive geographic presence.

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