Diapers are hygienic absorbent products worn by babies and adults suffering from incontinence issues that offer convenience and prevent leaks. They are made up of super absorbent polymer gel along with cotton or cotton-like material to effectively absorb urine and stool. The rising focus on hygiene and convenience, along with the increasing birth rates in developing countries is fueling the demand for diapers.
The global diaper market is estimated to be valued at US$ 107.6 Bn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends driving the diaper market is the rising demand from developing countries where awareness regarding hygiene is increasing along with the disposable incomes. Regions like Asia Pacific and Middle East and Africa house several developing and underdeveloped nations with large population undergoing urbanization rapidly. This increased awareness along with growing expenditures on baby care is propelling the uptake of diapers in these markets. According to World Bank data, the global population residing in developing regions was around 5.5 billion in 2020 that is estimated to grow further providing vast opportunities to diaper manufacturers worldwide in the coming years. Additionally, focus on product innovation with introduction of super absorbent thinner diapers is further supplementing the demand and acceptance of diapers among various income groups in developing countries.
Segment Analysis
The global diaper market is dominated by the adult segment which accounts for over 50% share. This is because adult diapers offer greater absorption and are more breathable, making them more comfortable for the aging population worldwide. The adult segment is expected to continue dominating the market over the forecast period due to rising elderly population and increasing awareness about adult diapers.
Key Takeaways
The Global Diaper Market Size is expected to witness high growth over the forecast period from 2024 to 2031. The global diaper market is estimated to be valued at US$ 107.6 Bn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period 2024 to 2031.
Regional analysis showed that Asia Pacific region is expected to witness the fastest growth at a CAGR of 10.4% during the forecast period. This is mainly attributed to rising birth rates, growing middle class population and increasing disposable incomes in major countries such as China and India.
Key players operating in the diaper market are Svenska Cellulosa AB, DSG International Ltd., First Quality Enterprises, Inc., Kimberly-Clark Corporation, Abena A/S, Attends Healthcare Products, Inc., Unicharm Corporation, Kao Corporation, Ontex Group, Chiaus (Fujian) Industrial Development Co Ltd and others. Major players are focusing on capacity expansion and new product launches catering to the rising demand from developing nations of Asia Pacific and Latin America regions.
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