Scalp Care Is Estimated To Witness High Growth Owing To Opportunity In Treating Hair And Scalp Issues

Scalp care products include shampoos, conditioners, hair masks, oils and serums that are designed to treat various scalp and hair related issues such as dandruff, itching, hair fall, dryness and damaged hair. These products cleanse the scalp deeply, remove dirt and impurities, nourish the scalp and strengthen hair follicles. The global scalp care market offers a wide range of natural and herbal formulations as well that are free from harsh chemicals.

The global scalp care market is estimated to be valued at US$ 12.84 billion in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity
The rising consumer awareness about hair and scalp health issues along with increasing spending on hair and beauty products especially among millennials presents a significant market opportunity. Scalp care products not only treat dandruff and reduce hair fall but also promote hair growth and thickness. The natural and herbal scalp care segment which promises chemical-free formulations is gaining immense popularity. Leading scalp care brands are focusing on innovative products enriched with active ingredients like vitamins, minerals, herbs, essential oils, antioxidants etc. to target specific scalp and hair problems more effectively. This presents substantial growth prospects for scalp care market over the forecast period.

Porter's Analysis

Threat of new entrants: Medium. The scalp care market requires investment in R&D to develop new formulas and marketing to promote brands. Established brands have an advantage.

Bargaining power of buyers: High. Buyers have many options from mass market to premium brands. They can negotiate on pricing and promotions.

Bargaining power of suppliers: Medium. Major suppliers provide ingredients like oils, herbs etc. It is easy to switch suppliers.

Threat of new substitutes: Medium. Other personal care products like general hair care can be used for scalp. Substitutes need to prove effectiveness for scalp.

Competitive rivalry: High. Major players compete intensely on new product launches, promotions, and brand building.

SWOT Analysis

Strengths: Established brands with brand loyalty. Wide distribution reach. Financial resources for R&D and marketing.

Weaknesses: Heavy reliance on few global brands. Vulnerable to shifts in trends. New brands gaining market share.

Opportunities: Growing preference for natural ingredients. Expanding e-commerce sales and emerging markets in Asia.

Threats: Rising input costs squeeze margins. Stringent regulations on ingredients and claims. Intense competition lowering prices.

Key Takeaways

The Global Scalp Care Market Share is expected to witness high growth. The market size for 2023 is US$ 12.84 billion and is expected to grow at a CAGR of 7.2% during the forecast period of 2023 to 2030. North America dominated the market in 2023 with a share of around 35% due to consumer focus on personal care. Asia Pacific is expected to be the fastest growing region over the forecast period owing to rising incomes, increasing awareness about scalp health, and a large consumer base in countries like India and China.

Key players operating in the scalp care market are Mars, Inc, Mondelez International, Meiji Co Ltd, Nestlé SA, Hershey Co, Lindt, Ritter Sport, Amul, Blommer Chocolate Company, Brookside Foods, Chocolate Frey, and Ezaki Glico (TCHO). These players compete based on new product innovation, brand promotion through marketing campaigns, and expanding distribution networks to boost sales. Recently Mars, Inc launched a new natural scalp care line with oat extracts and coconut oil to target millennials who prefer natural ingredients.

The global scalp care market is expected see high demand over the forecast period as consumers pay more attention to hair and scalp health. Leading players will focus on natural ingredients, customized products for male consumers and expanding in growing Asian markets to boost market share. E-commerce will open new opportunities for brands to reach customers directly.

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