The pasta filata cheese market has gained popularity over the years owing to its mild, creamy texture and versatility. Pasta filata cheeses, including mozzarella, provolone and scamorza, are cooked and stretched curd cheeses made from cow, buffalo or goat's milk. Pasta filata cheeses have higher moisture content than other varieties which makes them soft, smooth and elastic in texture. They offer good mouthfeel and meltability properties which has increased its usage in dishes like pizza, pasta, sandwiches and salads. Rising demand for convenience food items and growth in foodservice industry have boosted the consumption of pasta filata cheeses as a snack food and ingredient in fast food items.
The Global pasta filata cheese market is estimated to be valued at US$ 14.4 Mn in 2024 and is expected to exhibit a CAGR of 11% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Pasta Filata Cheese Market Growth are Bristol Myers Squibb, Johnson & Johnson, AbbVie Inc., and Merck & Co., Inc. These players are focusing on capacity expansion and new product launches catering to rising demand.
The demand for pasta filata cheese is increasing owing to growth in fast food consumption and popularity of dishes like pizza, sandwiches and paninis as snack items. Pasta filata cheese offers advantages like meltability and smooth texture making it suitable for use in various food preparations.
Advancements in milk processing and cheese making technology has improved shelf life and consistency of pasta filata cheeses. Automation is helping in large scale and cost effective production of pasta filata cheeses.
Market Trends
Rising health consciousness is driving the demand for natural and organic pasta filata cheese variants made from milk without added hormones or antibiotics. Manufacturers are focusing on clean label products to cater to health-conscious consumers.
Growing popularity of fusion cuisine has led to experimentation and new product launches incorporating pasta filata cheese in dishes inspired from different world cuisines. Established markets are witnessing innovative product varieties.
Emerging markets like Asia Pacific and Middle East are witnessing higher consumption growth owing to rising spending power, westernization of diet and growth in quick service restaurants. This offers opportunities for regional and global players.
Market Opportunities
The market has opportunities to tap lucrative foodservice sector through introduction of handy packaging formats and tailored pasta filata cheese offerings for pizzas, pasta dishes and appetizers.
Manufacturers can focus on developing value-added product ranges like flavored, seasoned and low-fat pasta filata cheese variants to appeal to a variety of consumer segments. innovations in flavors will further fuel the market growth.
Impact of COVID-19 on Pasta Filata Cheese Market Growth
The COVID-19 pandemic has significantly impacted the global pasta filata cheese market. During the initial lockdown phases in 2020, the closure of HoReCa channels led to a drastic decline in demand from hotels, restaurants, and cafeterias. Moreover, disruptions in the supply chain and international trade barriers negatively influenced the market. However, as people were confined to their homes, the retail demand for pasta filata cheeses saw an increase from grocery stores and online platforms. Mozzarella remained a popular ingredient for home-cooked meals.
As the restrictions eased in 2021, foodservice demand gradually recovered. Nonetheless, supply chain issues persisted due to labor shortages and rising input costs. Manufacturers faced difficulties in procuring adequate milk supplies from dairy farmers. Transportation bottlenecks further exacerbated the challenges. As a result, pasta filata cheese producers battled margin pressures. Looking forward, while food-at-home trends may continue supporting retail volumes, full recovery of the HoReCa sector will be crucial for market growth. International trade is expected to pick up pace as well. On the other hand, inflationary trends may require price hikes. Adopting innovative packaging and marketing strategies would help regain lost ground in the post-pandemic economy.
In terms of regions, Europe has traditionally been the dominant market for pasta filata cheeses led by Italy and countries like France, Spain, and Germany. The COVID-19 impact was comparatively moderate here owing to stable domestic demand and relatively faster economic revival. North America is projected to emerge as the fastest growing regional market, driven by rising popularity of Italian cuisine and product innovation. Meanwhile, Asian countries like China and India offer lucrative prospects driven by growing Western influences on diets and improving living standards. However, supply chain complexities remain a challenge for market players seeking expansion in Asian markets.
Europe has traditionally been the dominant market for pasta filata cheeses led by Italy and countries like France, Spain, and Germany. The region accounted for over 40% of global value sales in 2020. Relatively stable domestic demand coupled with faster economic recovery against COVID-19 supported the regional market. North America currently holds the second position and is expected to expand at the fastest CAGR during the forecast period. Growing popularity of authentic Italian cuisine and continuous product innovation are fueling the industry. Meanwhile, Asian markets, especially China and India, offer lucrative prospects as Western food trends gain foothold alongside rising disposable incomes. However, supply chain complexities pose challenges for market players eyeing these high growth territories.
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