On-the-go Breakfast Products Market Landscape: An In-depth Look at Global Breakfast Solutions

On-the-go Breakfast Products Market Landscape: An In-depth Look at Global Breakfast Solutions

On-the-go breakfast products refer to pre-packaged breakfast foods such as breakfast biscuits, breakfast cereals, breakfast bars, and meal replacement drinks, which can be easily consumed on-the-go without elaborate preparation. Rising adoption of busy lifestyles and increasing number of working women have boosted demand for these convenient breakfast options. The products provide nourishment to start the day and help maintain healthy cholesterol and blood sugar levels.

The global on-the-go breakfast products Market is estimated to be valued at US$ 25.7 Bn in 2023 and is expected to exhibit a CAGR of 4.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

Rising health awareness is estimated to provide lucrative opportunities for the growth of the on-the-go breakfast products market over the forecast period. Numerous health benefits associated with consuming on-the-go breakfast products such as managing weight and maintaining proper nutrition is raising awareness among consumers. The products provide essential vitamins, fiber, protein and other important nutrients required to boost metabolism and energy levels. Increasing prevalence of lifestyle diseases due to improper diet is driving consumers to opt for healthy breakfast options. Manufacturers are introducing novel product ranges fortified with extra nutrients to cater to the rising demand. Thus, the growing health consciousness among people presents immense growth opportunities for manufacturers in the on-the-go breakfast products market.

Porter's Analysis

Threat of new entrants: Low as it requires high capital and tough competition from existing players with strong brand loyalty.

Bargaining power of buyers: High as buyers have many substitutes and product differentiation is low.

Bargaining power of suppliers: Low due to availability of many suppliers and manufacturing requires basic raw materials.

Threat of new substitutes: High as there are many breakfast substitutes like bread, biscuits etc.

Competitive rivalry: High due to presence of many global and local players competing on price and innovation.

SWOT Analysis

Strength: High demand for convenient breakfast and nutrition on the go. Wide availability through retail channels and e-commerce.

Weakness: High price sensitivity and susceptibility to economic fluctuations affecting consumer spending. Heavy reliance on few raw materials affecting supply chain.

Opportunity: Growth in nuclear families and women workforce driving preference for convenient breakfast. Rising health awareness augmenting demand for healthy options.

Threats: Stricter regulations on packaging and labeling. Growing consumer shift towards plant-based and organic products.

Key Takeaways

The global on-the-go breakfast products market is expected to witness high growth over 2023-2030. The global on-the-go breakfast products Market is estimated to be valued at US$ 25.7 Bn in 2023 and is expected to exhibit a CAGR of 4.8% over the forecast period 2023 to 2030.

North America currently dominates the market share owing to busy lifestyles and rising health awareness. Regional players are expanding in South and East Asia driven by growing middle class, westernization and urbanization. The Asia Pacific region is projected to grow at the fastest pace during the forecast period led by India, China, and Southeast Asian countries. Rapid economic growth, rising disposable income, westernization of food habits, and increasing nuclear families are propelling the demand for convenient breakfasts in the region. Local players are introducing affordable options tailored to regional taste preferences to tap into vast opportunities. North America currently dominates with United States contributing majority of revenues owing to busy lifestyles and health-centric consumers.

Key players operating in the on-the-go breakfast products market are Quaker Oats Company, Kellogg Co., General Mills Inc., MOMA, Uncle Toby’s, Bagrry’s India Ltd., Sanitarium, Anchor, Weetabix Ltd., and Nestle S.A. These companies are investing in new product launches, expanding distribution, and enhancing marketing and branding to consolidate their positions.