Maternity innerwears are the products which are specially designed in such a way that it can fit growing baby bump, and it stays in place better. These innerwears are more comfortable when compared to other regular innerwear. After pregnancy, the hormone in the female body changes severely, resulting in a major change in the body shape of the pregnant woman. So as to avoid the bad condition of the body after pregnancy, it is essential to choose a suitable bra to protect breasts.
The rise in demand for nursing-friendly innerwear is one of the major factors anticipated to drive the maternity innerwear market growth rate. Moreover, the increase in the urban population is also expected to fuel the growth of the maternity innerwear market in the forecast period of 2021 to 2028. Also the market is largely driven by the global fashion exposure in emerging countries such as China and India. Additionally, the high demand for convenient innerwear, improving female education levels, and increase in the disposable incomes are also expected to highly impact the growth of the maternity innerwear market. While, high rise in awareness for pregnancy garments and the increase in the number of pregnant women from the working population are also amongst the major factors expected to fuel the growth of the maternity innerwear market in the above mentioned forecast period.
In addition, the rise in the awareness as well as the need for personal hygiene are expected to bring various opportunities that will lead to the growth of the maternity innerwear market in the above mentioned forecast period.
However, the increase in the price of maternity innerwear is expected to act as a major limiting factor for maternity innerwear market, whereas the, presence of various counterfeit products can challenge the growth of the maternity innerwear market in the forecast period of 2021 to 2028.
This maternity innerwear market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets. Points like changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market are also given in this report. To gain more info on the maternity innerwear market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Maternity Innerwear Market Scope and Market Size
The maternity innerwear market is segmented on the basis of product type, type and distribution channel. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target markets.
- Based on product type, the maternity innerwear market is segmented into maternity/nursing bras, camisoles, shapewear, maternity briefs and others.
- On the basis of type, the maternity innerwear market is segmented into outerwear, innerwear and nightwear.
- The distribution channel segment of the maternity innerwear market is segmented into online and offline.
Maternity Innerwear Market Country Level Analysis
The maternity innerwear market is analyzed and market size, volume information is provided by country, product type, type and distribution channel as referenced above.
The countries covered in the maternity innerwear market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America leads the maternity innerwear market because of the presence of U.S. and Canada amongst the biggest revenue generators as well as the rise in the influence of celebrities over different social media platforms. Asia-Pacific is expected to expand at a significant growth rate over the forecast period of 2021 to 2028 because of the high disposable income and rise in urban population in countries, such as China, Indonesia and India.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically which impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. This report also includes the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
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