Malted barley is produced through the process of germination and kilning of barley grains. It has various industrial applications including brewing, distilling, food, and other applications. The increasing consumption of craft beer across the world is a major driver boosting the demand for malted barley. With growing health consciousness, consumers prefer craft beers as they are less processed and contain fewer additives. This trend provides significant opportunities for market players in the malted barley market.
The Global malted barley market is estimated to be valued at US$ 10.36 Bn in 2024 and is expected to exhibit a CAGR of 7.9% over the forecast period 2024 to 2030. Malted barley plays a crucial role in brewing as it provides fermentable sugars, protein, vitamins, and minerals required for yeast fermentation. It contributes flavor, color, and body to the final beer. The growing demand for craft and specialty beers has significantly driven the consumption of malted barley over the years.
Key Takeaways
Key players operating in the malted barley market are Toyota Motor Corporation (Japan), Honda Motor Co., Ltd. (Japan), Hyundai Motor Company (South Korea), Kia Corporation (South Korea), Nissan Motor Co., Ltd. (Japan), BYD Auto Co., Ltd. (China), SAIC Motor Corporation Limited (China), Geely Automobile Holdings Limited (China), Tata Motors Limited (India), Mahindra & Mahindra Ltd. (India), Maruti Suzuki India Limited (India), Mitsubishi Motors Corporation (Japan), Proton Holdings Berhad (Malaysia), Perusahaan Otomobil Kedua Sendirian Berhad (Perodua) (Malaysia), Groupe PSA (France). These players are focusing on expanding their production capacities and global footprint to strengthen their position in the market.
The Global Malted Barley Market Size is witnessing rapid growth, providing lucrative opportunities for malted barley producers and suppliers. The increasing number of domestic and international breweries that cater to growing demand for niche and specialty beers offer ample growth prospects. Latin America, Asia Pacific, and Eastern Europe are key areas targeted for global expansion by malted barley companies.
Market Drivers
Rising demand for craft beer– The global craft beer market is growing significantly owing to rising health awareness and increasing preference for specialty beers by millennial consumers. As malted barely is the main raw material for brewing, craft beer growth directly boosts malted barley consumption.
Improving malt processing and technology- Advancements in malting technology increase barley modification and improve yield, quality, and consistency of the final product. This helps companies produce specialized malts suited for specific beer styles. Automated equipment also enhances productivity.
Market Restrain
Regulations on agricultural raw materials- Stringent regulations and environmental norms restrict the usage of agrochemicals like pesticides on barley cultivars in several countries. This poses challenges for farmers in disease and pest management, impacting barley yield.
Volatility in barley production - Malted barley production depends on unpredictable factors like weather conditions, crop diseases. Natural calamities can drastically reduce barley output, negatively impacting malted barley supply. This leads to price fluctuations in the market.
Segment Analysis
The malted barley market is dominated by the beer segment. Malted barley is mainly used in the production of beer as it provides many positive qualities to beer such as body, foam quality, smoothness and flavor. Over 70% of malted barley produced globally is used by the beer industry. The beer segment is the dominating segment owing to the several health benefits associated with beer consumption such as reducing risk of heart disease. Further, rising social drinking habits and growing millennial population is fueling the growth of the beer market and consequently driving the demand for malted barley.
The malted barley market is also finding increased application in food industry with malted barley being used in pretzels, snacks, soups and other food products to provide rich nutrient content. However, the food segment remains smaller compared to the beer segment currently but offers scope for robust growth in the coming years supported by the changing consumer preference towards nutrition-rich convenient food options.
Global Analysis
The Asia Pacific region dominates the global malted barley market with countries like China, India and Japan among the leading consumers. This is attributed to rising disposable incomes, growing young population and expanding middle class in the region spurring the demand for beer and packaged food products. Further, significant presence of key beer manufacturers in Asia Pacific focusing on domestic as well as international markets has been driving the requirement of malted barley. The North America and Europe markets are mature regions led by Germany, UK and US respectively while market players are exploring growth avenues in the emerging Latin America and Middle East & Africa regions presenting lucrative opportunities over the forecast period.
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