Guarana Market Size and Share: A Deep Dive into Market Statistics

Guarana Market Size and Share: A Deep Dive into Market Statistics

The guarana market is estimated to be valued at US$ 5,062.1 Mn in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Guarana is known for its high levels of caffeine content derived from its seeds. It offers various health advantages like increased energy and alertness, enhanced mood and focus, weight management and others. The extracts find wide applications in various beverages, dietary supplements, pharmaceuticals and personal care products.

Market Key trends:

The growing demand for energy drinks around the world represents a major trend driving the guarana market. Guarana is a key ingredient in many popular energy drinks due to its stimulant properties from caffeine. Energy drink sales have been rising notably with their increasing popularity among youths and millennials for recreation as well as enhancement of physical or mental performance. This widespread consumption pattern of energy drinks has contributed significantly to the increase in guarana’s commercial production and utilization. Moreover, rising health consciousness among consumers also supports the growth of guarana extracts in dietary supplements for their nutritional and effectiveness in weight management.

Porter's Analysis

• Threat of new entrants: Low barriers to entry, Guarana seeds and land are easily accessible hence threat is medium.
• Bargaining power of buyers: Buyers have moderate bargaining power as Guarana has many applications and substitutes are available.
• Bargaining power of suppliers: Suppliers have low to moderate bargaining power as there are many supplier of Guarana seeds and land for cultivation.
• Threat of new substitutes: Substitutes like caffeine and other energy drinks pose threat.
• Competitive rivalry: High as major players compete on pricing and new product offerings.

SWOT Analysis

• Strength: High caffeine content increases energy and weight management properties. Wide range of applications in energy drinks, supplements etc.
• Weakness: Over consumption may cause side effects like anxiety, irritability, insomnia etc. Dependency on climate and monsoon for raw material cultivation.
• Opportunity: Rising health consciousness is driving demand for herbal supplements. New product innovation in food and beverage segment.
• Threats: Stringent regulations on herbal extracts and ingredients content. Supply chain disruptions due to pandemic and climate change impact.

Key Takeaways

The global Guarana market is expected to witness high growth at a CAGR of 7.1% over the forecast period, due to increasing preference for herbal supplements and functional beverages for energy boost.

Brazil dominates the Guarana market with around 95% share due to ideal climatic conditions for cultivation. Other regions including North America and Europe are also witnessing significant demand driven by evolving consumer preference for natural and plant based products.

Key players operating in the Guarana market include Vitaspice Brasil Ltda, Prover Brasil for Export Ltda, Herboflora Produtos Naturais Ltda, Ambev, Duas Rodas Industrial Ltd, A R De Sousa Ribeiro & Cia Ltd, Natural Amazon Herbs Producao De Extratos Ltda, Iris Trade Inc., The Green Labs LLC, and Nutra Green Biotechnology Co., Ltd. Major players are engaged in new product development and capacity expansion to tap the growing market potential.