The global diaper market spans disposable and cloth/reusable diapers that are used for babies and adults suffering from incontinence. Disposable diapers are the most commonly used products as they are convenient and easy to use. They absorb moisture quickly and help maintain a dry environment around babies. Disposable diapers now come with advanced absorption materials and gel polymers that can retain a large amount of liquid. They also have stretchable outer layers for a proper fit. The rising working woman population and busy lifestyles of modern families have boosted the demand for disposable diapers. Additionally, the increasing disposable incomes of consumers in developing nations allow them to spend more on high-quality baby care products like disposables.
The Global diaper market is estimated to be valued at US$ 107.6 Bn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period of 2024 to 2030.
Key Takeaways
Key players operating in The Diaper Market are Svenska Cellulosa AB, DSG International Ltd., First Quality Enterprises, Inc., Kimberly-Clark Corporation, Abena A/S, Attends Healthcare Products, Inc., Unicharm Corporation, Kao Corporation, Ontex Group, Chiaus (Fujian) Industrial Development Co Ltd and others. These players account for a significant share of the market. They are focused on expanding their production capacities and developing thinner and breathable diapers to increase adoption.
The rising birth rates in developing nations present significant opportunities for diaper manufacturers to tap new customer bases. China, India, Indonesia, Nigeria, and other Asian and African countries are expected to drive future market growth. Players are making investments to set up manufacturing plants in high potential emerging markets and provide affordable products suited to local needs.
Globally, the diaper market is projected to witness high demand from Asia Pacific and Middle East & Africa. These regions have large rural populations that are graduating to disposable diapers due to improving economic conditions. Various international brands are keen on expanding their footprints in Asia Pacific, Latin America, and MEA through partnerships with regional players. Licensing agreements and joint ventures could help them address local requirements effectively.
Market Drivers
The growing female workforce has increased the uptake of convenient diapering solutions like disposables that provide flexibility. Working mothers have less time for traditional cloth diapering and laundry tasks, creating a strong case for convenient and effective disposables.
Modern nuclear families prefer single-use products that are easy to use and dispose. Complex routines like cloth washing, drying, and folding match poorly with the hectic schedules of parents in urban cities and towns. This is a key factor influencing the switch to disposables.
Market Restraints
Non-biodegradability of certain disposable diaper components like plastic backsheets and tapes is a major environmental concern. Their improper disposal adds to landfill waste and pollution. Eco-conscious consumers prefer cloth/reusable diapers to reduce plastic waste impact.
Stringent regulations in certain regions discourage the use of super-absorbent polymers and chemicals of concern like dioxins in diaper making. Compliance requirements increase production costs, posing challenges to market growth prospects.
Segment Analysis
The baby diapers segment dominates the global diaper market, contributing to over 65% of the total revenue. This is because of increasing birth rate and rising awareness regarding hygiene. Within baby diapers category, disposable diapers lead with nearly 85% share due to ease of use and hygiene benefits. Adult diapers segment is expected to witness fastest growth during the forecast period owing to rising hygiene awareness and increasing aging population suffering from incontinence issues.
Global Analysis
Regionally, Asia Pacific dominates the global diaper market with a revenue share of over 35% in 2024 owing to large population and growing birth rate especially in China and India. It is also expected to be the fastest growing region during the forecast period. North America stands second in terms of revenue in global diaper market led by developed countries like United States and Canada. Growing aging population suffering from incontinence issues in these countries will continue to drive market growth. Key players focus on expanding their regional presence especially in emerging economies like India and China to tap immense growth opportunities.
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