Instagram Stories have exploded in popularity over the past few years. The ephemeral, full-screen Stories format allows brands to be creative, and authentic and connect with audiences in an informal way.
But simply creating Stories is not enough. You need to optimize your Instagram Stories with strategic calls-to-action (CTAs) to convert views into tangible results.
Implementing compelling CTAs can transform passive Story viewers into engaged, loyal followers and customers. This article will explore how to use various Story elements and features to drive conversions and boost audience engagement.
Tested Ideas for Instagram Call To Action for IG Stories
Craft Clickworthy Text Overlays
The text tools in Stories enable you to overlay bold captions, prompts, and calls to action on your visuals. Take advantage of this to grab attention and direct viewers to take action.
Some click-driving text overlay ideas include:
- "Swipe up for a surprise exclusive!"
- "Click the link in our bio for 25% off today only!"
- "Have a question? DM us and we'll answer in 24 hours!"
- "Quiz time! Respond for a chance to win [prize]!"
Keep the text concise, optimized for mobile reading, and heavy on the call-to-action language. Timed texts build anticipation and a fear of missing out. Prompts should tie directly to goals like DMs, link clicks, contest entries etc.
Leverage Your Bio Link
Your Instagram bio link is hugely valuable Story real estate for sending traffic outside the app. Many opt for a generic "link in bio" CTA but get specific with the action you want viewers to take.
For example:
- "Register for our webinar through our link in bio!"
- "Grab the album on Spotify using our bio link now!"
Rotate your bio link to highlight priority campaigns, new product launches, timed promotions, and more. Persuade viewers to click by highlighting the exclusive, high-value content available on the other side.
Unlock Swipe Ups
Swipe-up CTAs take you directly from Story to destination without leaving Instagram. But they're only available once you hit 10K followers.
If you have swipe-ups, put them into heavy rotation:
- Promote sales, deals, and time-sensitive offers
- Drive sign-ups and lead gen for gated content
- Launch new products and services
- Gate reveal content to drive post-engagement
Since swipe-ups keep viewers in-app, they see lower friction and higher conversion rates.
Don't overdo the hard sell, but incentivize swiping up with perks like giveaways, first looks, and discounts.
Run Creative Contests
User-generated content and social contests are having a major moment right now. Running contests on Instagram Stories represents a major opportunity to engage your existing audience and reach new potential followers.
Some creative contest ideas include:
- Share a photo/video for a repost
- Answer a quiz question for a prize
- Tag friends for a giveaway
- Repost with a branded hashtag on Stories for a discount
Contests drive Story engagement, post tags follow, and explosive growth. Sweeten the pot by offering free products, exclusive content access, or discount codes.
Go Interactive with Stickers
Instagram stickers like polls, questions, and quizzes turn Stories into a two-way conversation. When viewers participate and see their content shared, it forges a powerful connection with your brand.
Ways to creatively leverage interactive stickers include:
- Gather feedback with a poll sticker
- Drive shares with a "Send to" sticker
- Get responses with an "Ask me a question" sticker
- Increase comments with a quiz sticker
Keep stickers on-brand by customizing colors, fonts, and creativity. Time interactivity cleverly around product launches or campaigns. Offer incentives for participation like shoutouts, gifts, or exclusive access.
Conclusion
Implementing compelling CTAs within Instagram Stories transforms passive viewers into engaged followers and customers. Tactics like clickable text prompts, interactive stickers, and linkable bio all help drive desired actions and conversions.
Get creative with your Instagram call to action, but link them clearly to strategic goals. Ensure the Story experience rewards audience participation with exclusivity, discounts, or access.
With strategic CTAs in Instagram Stories, you can captivate viewers, incentivize engagement, and build an audience of loyal brand advocates.
FAQs
Q1: What are some best practices for Instagram Story CTAs?
A: Use concise, actionable text, leverage swipe-ups, and bio links, run contests, and integrate interactive stickers. Make sure CTAs offer value in exchange for engagement.
Q2: How can I drive more link clicks from Instagram Stories?
A: Use urgent, click-driving text overlays like "Claim your discount in our bio!" Shorten your bio link and rotate it frequently to highlight priority campaigns.
Q3: What are some good prizes or incentives for Instagram Story contests?
A: Offer product giveaways, discounts, early access, reposts/shoutouts, and exclusive content for contest participation. Get creative with prizes tailored to your brand.
Comments
0 comment