Europe IV hydration therapy market driving high growth on the back of rising health consciousness

The global Europe IV hydration therapy Market is estimated to be valued at US$ 244.1 million in 2022 and is expected to exhibit a CAGR of 7.2% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

IV hydration therapy or intravenous therapy involves administering fluids like normal saline, glucose, vitamins or medication directly into the veins. It helps in replenishing fluids and essential minerals in the body. The treatment is popular among health-conscious people of Europe to stay hydrated, replenish nutrients and feel rejuvenated. It aids in flushing out toxins from the body. IV hydration is also utilized to combat health issues like hangovers, jetlags and prevent illness by boosting immunity.

Market key trends:

One of the major trends in the Europe IV hydration therapy market is the growing popularity of on-demand IV hydration services. Several companies are offering mobile IV therapy vans and services to provide quick intravenous hydration on-demand. This ensures convenience and helps folks avoid visiting hospitals for minor issues. Another key trend is the rise in customized IV drips based on individual health needs. Service providers tailor drips for topics like anti-aging, immunity boosting, athletic recovery etc. targeting different customer segments. Increase in health-tech startups offering IV therapy at affordable prices through subscription models is also augmenting market growth in the region.

Porter's Analysis

Threat of new entrants: The threat of new entrants is moderate in the Europe IV hydration therapy market. High initial capital costs and regulatory barriers increase the difficulty of entering this market.

Bargaining power of buyers: The bargaining power of buyers is high. Buyers have various options to choose from for IV hydration therapy and can negotiate on prices.

Bargaining power of suppliers: The bargaining power of suppliers is moderate. While there are many ingredient suppliers, branding and quality supply is concentrated among few players.

Threat of new substitutes: The threat of new substitutes is low. There are no close substitutes that can replace IV hydration therapy. Oral rehydration is not seen as an effective alternative.

Competitive rivalry: The competitive rivalry in the Europe IV hydration therapy market is high due to the presence of many local and international players. Players compete on parameters like service quality, variety of IV formulas, and prices.

Key Takeaways

The Global Europe IV Hydration Therapy Market Growth  is expected to witness high growth, exhibiting CAGR of 7.2% over the forecast period, due to increasing health awareness among people and growth of medical tourism.

Regional analysis: The UK region dominates the Europe IV hydration therapy market owing to rising health consciousness and growing consumer preference for preventive healthcare. It is followed by Germany and France.

Key players: Key players operating in the Europe IV hydration therapy market are REVITA, Ivtherapygreece, IV Boost UK, Harpal Clinic Limited, IV Drips London, VITAMIN INJECTIONS LONDON, Cryojuvenate UK Ltd., Italy Health Retreats, Séchoir, ELIXIR, Swiss Medical Centre, Drip Hydration, REVIV, VITANOVAS, and The IV Doc Inc. REVITA specializes in sports IV therapy and vitamin injections.

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