Europe E-bike Market Is Estimated To Witness High Growth Owing To Increasing Demand For Sustainable Mobility Solutions

Purvaja Jadhao

posted on 9 months ago — updated on 1 second ago

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The Europe e-bike market is estimated to be valued at US$ 7740.27 Mn in 2023 and is expected to exhibit a CAGR of 10.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Europe E-bike Market Is Estimated To Witness High Growth Owing To Increasing Demand For Sustainable Mobility Solutions

Market Overview:
The Europe e-bike market consists of electric bicycles or e-bikes that are powered using electric motors along with pedaling. These e-bikes are gaining popularity as an alternative means of transportation that provides exercise as well as reduces the dependency on motor vehicles for mobility needs. They are suitable for daily commuting over short to medium distances within cities.

Market Dynamics:
The Europe e-bike market is driven by the increasing demand for sustainable mobility solutions as e-bikes produce zero direct emissions. They also help promote fitness and public health as users need to pedal to propel the electric bicycles. The growing environmental concerns related to vehicular emissions are further fueling the adoption of e-bikes across Europe. Another key factor is the developments in lithium-ion battery technology that has enhanced the performance and driving range of e-bikes, addressing consumer requirements. The increasing investments by governments to develop electrified infrastructure such as EV charging stations and e-bike parking spaces are positively impacting the market growth.

SWOT Analysis

Strength: The Europe e-bike market has high growth potential due to rising disposable incomes and increased health consciousness among consumers in the region. E-bikes enable longer rides and are less strenuous to use than conventional pedal bikes. They are affordable and an eco-friendly alternative to private vehicles for short-distance commuting.

Weakness: Lack of standard regulations and infrastructure for e-bikes across different countries in the region poses challenges. There are also issues with the affordability of high-performance e-bikes and a perception that they are meant only for older consumers.

Opportunity: Rising environmental concerns and push for sustainable urban mobility provides major opportunities for e-bike sales. Many governments offer subsidies for buying e-bikes to promote their use. The sharing economy models for renting and leasing e-bikes also boost the market.

Threats: Strict rules and bans on e-bike use in certain areas can hamper growth. Safety issues with battery fires and incidents of e-bike thefts also threaten the market.

Key Takeaways:

The Global Europe E-Bike Market Share is expected to witness high growth, exhibiting CAGR of 10.6% over the forecast period, due to increasing environmental concerns and push for sustainable mobility solutions. Governments across countries in Europe are offering subsidies for purchasing e-bikes in order to reduce reliance on fossil fuel-based vehicles for commuting and encourage low-carbon transportation.

Regional analysis: Germany dominates the Europe e-bike market, accounting for over 25% of sales. The country has over 13 million e-bikes on roads currently. Other major markets include Italy, Netherlands and France. Netherlands has the highest number of e-bike sales per capita in the region. With growing infrastructure and favorable policies for cycling, these countries will continue leading the market in coming years.

Key players operating in the Europe e-bike market are Accell Group, BionX, Robert Bosch GmbH, Derby Cycle AG, Easy Motion, Electric Bike Technologies LLC, Giant Bicycles, GRACE, Jiangsu Xinri E-Vehicle Co. Ltd., Panasonic, Pedego, Stromer, Superpedestrian, Trek, and Yadea Technology Group Co. Ltd.