Electric Massagers Market Anticipated to Witness High Growth Owing to Rising Awareness about Health and Wellness

The electric massagers market has been gaining immense popularity over the years owing to the growing awareness regarding health and wellness among consumers globally. Electric massagers offer relaxation to muscles and reduces stress, pain, and muscle tension. They are convenient to use and portable. Some key advantages of electric massagers include pain relief, stress relief, increased flexibility, relaxation of muscles, and improved circulation. With rising work pressure and hectic lifestyles, consumers are increasingly adopting electric massagers to relax their muscles and get relief from body ache and stress.

The Global electric massagers market is estimated to be valued at US$ 16.73 Billion in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in The Electric Massagers Market are Panasonic Corporation, MedMassager, Joicom Corporation, Human Touch, Shenzhen Relcare Electronics, LURACO Technologies Corporation, Dr. Physio, Omron Corporation, Medisana GmbH, JSB Health & Fitness Pvt. Ltd., HoMedics, Family Inada Co. Ltd., Wenzhou Huifan Technology Co. Ltd., Propera Corp., OSIM International, Nekteck, and LURACO Technologies Corporation. These players are focusing on new product launches and partnerships to expand their product portfolio and geographical presence.

The key opportunities in the electric massagers market include increasing demand for massage therapies for medical purposes, rising disposable incomes, increasing health awareness, growing elderly population and new product launches catering to specific needs such as neck, back, legs, shoulders etc.

Geographically, the electric massagers market is witnessing high growth in Asia Pacific owing to large population, improving lifestyles and increasing health expenditure. Key players are expanding their businesses in developing regions to leverage growth opportunities. With rising health awareness, the electric massagers market is expected to witness strong growth across global markets in the coming years.

Market Drivers

Growing medical applications of electric massagers: Electric massagers are increasingly being used to treat medical conditions such as pain management, sprains, arthritis etc. Increasing acceptance of alternative therapies is driving demand.

Rising health awareness and disposable incomes: Growing health consciousness among consumers and rising focus on preventive healthcare is driving adoption of electric massagers. Moreover, increasing disposable incomes allow consumers to spend more on wellness and personal care products.

Market Restraints
High prices of therapeutically indicated electric massagers: Electric massagers providing medical benefits and therapeutic applications are costly which may limit their adoption. Affordability remains a challenge in some markets.

Lack of standardized regulations: Absence of universal standards regulating the performance and safety of electric massagers limits buyers’ ability to choose best options. It also inhibits the growth potential of market.

Segment Analysis
The electric massagers market is segmented based on product type, end user and distribution channel. By product type, the corded electric massagers sub segment currently dominates due to their affordability and easy availability. Corded massagers provide continuous power supply and hence are preferred for massages requiring more pressure.

By end user, the residential segment holds the largest share as massagers have become common household appliances for relaxation and alleviating muscle pain. With increasing health awareness and busy work schedules, people are opting for in-home massage therapies using electric massagers.

Global Analysis
The Asia Pacific region has emerged as the fastest growing as well as the dominating region in the global electric massagers market. Countries like China, Japan and India have witnessed rising disposable incomes and growing health consciousness. Ease of availability of low cost massagers along with traditional massage therapies has boosted adoption. North America currently accounts for a significant revenue share due to high awareness regarding therapeutic benefits of massagers for stress relief and relaxation. However, the region is expected to witness moderate growth during the forecast period.

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