The global Senbei Rice Crackers Market is estimated to be valued at US$ 7.74 Bn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Senbei rice crackers are crispy, thin, and baked rice crackers commonly consumed as a snack in Japan. They are made from flour or rice flour and are flavorful, light and crispy in texture. They can be easily carry and consumed while travelling making them very popular on-the-go snack.
Market key trends:
One of the key trends behind the growth of the senbei rice crackers market is the changing consumer preference towards healthy and convenient snacking options. Senbei rice crackers are considered a healthy snack as they are low in calorie and fat content. They are finding increasing demand among health-conscious consumers. Additionally, the busy lifestyle has increased the demand for easy to carry and consume snacks products. The light-weight and crispy texture of senbei rice crackers make them the ideal snack for on-the-go consumption.
Segment Analysis
Content: The global senbei rice crackers market is segmented into baked and fried. Among these, the baked segment dominates the market and accounts for around 60% value share due to the increasing health-consciousness among consumers. Baked senbei contains fewer calories and less oil compared to fried alternative.
Key Takeaways
Market size: The Global Senbei Rice Crackers Market Size is expected to witness high growth, exhibiting CAGR of 5.9% over the forecast period, due to increasing demand for on-the-go, convenience snacking options.
Regional analysis: Asia Pacific dominates the global senbei rice crackers market with over 50% value share due to high consumption in countries like Japan and China. The region is expected to continue its dominance over the forecast period due to rapid urbanization and changing eating habits.
Key players: Key players operating in the senbei rice crackers market are Kameda Seika Co., Ltd., Bourbon Corporation, Calbee, Inc., Glico Group, Ito En, Ltd., Yamazaki Baking Co., Ltd., Iwatsuka Confectionery Co., Ltd., Tanawachi Co., Ltd., Morinaga & Co., Ltd., Kobayashi Pharmaceutical Co., Ltd. Key players are focused on new product launches and capacity expansions to strengthen their market presence.
Read More: https://www.ukwebwire.com/senbei-rice-crackers-market-size-share-and-growth-forecast-2023-2023/
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