Active Cosmetics Market Connected with Key Active Ingredients Trends

Market Overview:

Active cosmetics are skincare and makeup products containing active ingredients that improve skin health and provide extra care for the skin. These products are formulated with ingredients like antioxidants, growth factors, peptides and various herbal extracts that provide anti-aging, anti-acne and moisturizing benefits to consumers. The necessity of multi-tasking products has increased due to busy lifestyles, thereby driving the demand for active cosmetics. Consumers are willing to pay more for cosmetics containing natural extracts and clinically tested ingredients that deliver real skin benefits.

Market key trends:

The active cosmetics market is witnessing increased demand for eco-friendly natural and organic products. Consumers are wary of synthetic ingredients and preservatives in skincare, leading manufacturers to rely more on naturally-derived active plant extracts in product formulation. Some of the popular natural active ingredients used include aloe vera, green tea, witch hazel, hyaluronic acid, vitamins C and E, marine extracts, glycerin etc. Symrise introduced organic plant-based preservatives for natural cosmetic formulations. Similarly, focus on multifunctional active ingredients is on the rise. Innovative active molecules are being developed to provide anti-aging, brightening and rejuvenating effects together. For instance, Gluadin from Jungbunzlauer delivers triple hyaluronic acid benefits.

Porter's Analysis

·         Threat of new entrants: The active cosmetics market requires high investment in R&D for new product development. Established brands have strong brand loyalty which creates barriers for new entrants.

·         Bargaining power of buyers: Buyers have high bargaining power due to availability of substitute products. They can easily switch to alternatives based on quality and prices.

·         Bargaining power of suppliers: A few major companies dominate the supply industry. Suppliers have moderate bargaining power over buyers.

·         Threat of new substitutes: Threat from substitutes is high as alternativePersonal Care products like ayurvedic cosmetics are gaining popularity.

·         Competitive rivalry: The active cosmetics market is highly fragmented with many global and local players. Intense competition keeps pricing pressure on companies.

Key Takeaways

The Global Active Cosmetics Market Size is expected to witness high growth, exhibiting CAGR of 12.64% over the forecast period, due to increasing demand for innovative skincare products with added health benefits. Rise in youth population, growing beautyconsciousness and enhanced focus on personal care are some key factors fueling the market growth.

Regionally, Asia Pacific is projected to dominate the active cosmetics market during the forecast period. Abundant raw material availability, low production costs and rising spending on personal care in countries like China, India make Asia Pacific most lucrative region. North America and Europe hold significant shares as well, however growth rates are expected to be higher in developing Asian countries.

Key players operating in the active cosmetics market are L’Oréal S.A. (France), Lucas Meyer Cosmetics (France), Pfizer Inc. (U.S.), Givaudan (Switzerland), Croda International Plc. (U.K.), Active Cosmetics Manufacturing (U.S.), and Symrise AG (Germany) among others. Major companies are focusing on new product launches with added natural ingredients to strengthen their market positions.

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